Alright – so today we’ve got the honor of introducing you to Ashley Jenkins. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Ashley thanks for taking the time to share your stories and insights with us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
In my industry, many professionals take a generalist approach, offering a broad range of products without truly understanding each client’s unique needs. I take a different path a specialist approach. I focus on designing customized financial solutions that align with my clients’ dreams, goals, and long-term security. Instead of promoting one-size-fits-all products, I prioritize eliminating unnecessary risks, fees, and taxes, ensuring every strategy is tailored for maximum efficiency.
Think of it like healthcare you see a general doctor for a checkup, but when a specific issue arises, you turn to a specialist for expert care. The same applies to financial planning. As your financial specialist, I go beyond the basics to craft strategies designed specifically for your financial well-being, because no two financial situations are the same.
Ashley, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I got into this industry because I saw too many people being sold generic financial products that didn’t truly serve them. The traditional approach in insurance and financial services is product-first—agents push what they have, hoping it fits. That never sat right with me. I wanted to take a different approach, one that actually puts people’s dreams, goals, and financial security first.
At Emerald City Money, we don’t do cookie-cutter solutions. I specialize in designing tailored strategies that eliminate unnecessary risks, fees, and taxes, helping my clients protect and grow their wealth the right way. It’s not about selling products, it’s about creating a financial roadmap that aligns with what you want for your future.
What sets me apart? I’m a specialist, not a generalist. While others might offer a little bit of everything, I focus on what truly works. My clients come to me because they want clarity, confidence, and a plan that actually makes sense for their unique situation, not just a sales pitch.
What I’m most proud of? Helping people take control of their financial future in a way that gives them peace of mind. Money isn’t just about numbers, it’s about the freedom and opportunities it creates. That’s what drives me every day.
If you’re looking for a different kind of financial professional, one who listens, strategizes, and builds a plan for you, welcome to Emerald City Money. Let’s build something great together.
What’s been the most effective strategy for growing your clientele?
One of the most effective strategies for growing my clientele has been building strong, trust-based relationships that naturally lead to referrals. When clients see the level of care and customization I bring to their financial planning, they’re eager to introduce me to their family, friends, and colleagues.
I take a multigenerational approach, working closely with senior clients as well as their children and grandchildren. Many families see me as a key part of their estate and legacy planning, ensuring their wealth is protected and transferred smoothly. Recently, I’ve expanded my services to include will and trust planning, further solidifying my role as a trusted professional in helping families create a lasting financial legacy.
When you work with me, you’re not just getting an advisor—you’re gaining a long-term partner who looks out for your best interests and those of your loved ones. That’s why referrals have been such a natural and powerful part of my business growth.
Let’s talk about resilience next – do you have a story you can share with us?
Early in my career, I had a high-profile client someone who was financially successful, debt-free, and had millions in assets. When we first sat down, he was confident that he had everything in order. In fact, he flat-out told me, “I don’t need what you have.”
I’ve learned in this business that it’s not about convincing someone it’s about showing them the truth. So, instead of pushing a product or trying to “sell” him on something, I let the numbers do the talking. I walked him through his financial structure and, piece by piece, uncovered risks, hidden fees, and taxes that were quietly bleeding his wealth.
He was shocked. No one had ever broken it down for him like that before. He had trusted traditional advice, but no one had taken a specialist’s approach to eliminate these unnecessary losses. By the time we finished, he wasn’t just open to working with me he wanted to. He realized that even with all his success, there was still room for optimization and protection.
That moment reinforced why I do what I do. Even the wealthiest individuals can have blind spots, and my job is to help them see what others miss. Resilience in this business isn’t about pushing harder it’s about standing firm in your expertise, guiding people to the truth, and delivering real value. That’s what sets me apart.
Contact Info:
- Website: https://www.emeraldcity.money
- Instagram: @emeraldcity_byashley
- Facebook: https://facebook.com/emeraldcitymoney
- Linkedin: https://www.linkedin.com/in/ashley-jenkins-992895351
- Youtube: @emeraldcitymoney
