We recently connected with Ashley Cunningham and have shared our conversation below.

Ashley, thanks for taking the time to share your stories with us today Showing clients you appreciate them is something I think most folks want to do – but it’s not always clear how to do it in a meaningful way. What’s one of the best examples of client appreciation you can share with us?

The phrase “thank you” is more than just a courtesy. It’s an acknowledgment that, even when you’re helping clients, they’re helping you by supporting your business. Without clients, you have no business.

At Macaroni Kid Temecula-Murrieta-French Valley, we value the importance of handwritten thank you notes. Because our demographic landscape are companies looking to reach hyper local families, we include pictures and letters from local children and families to show the impact they are making.

We work hard to check in often daily with our clients to see how we can help them with any needs and also to thank them for supporting us when they comment and share our content and reciprocating the engagement. By appreciating our clients every day (especially through social media engagement), we are able to reinforce the relationships that translate to higher retention and referral rates.

Moreover, offering free services during a challenging time for our Macaroni Kid clients are another way we show that we appreciate them, and that they are more than just a number.

Other ways we show clients we appreciate them include partnering with clients’ businesses on co-marketing campaigns. highlighting their work on social media and our website, and constant referring people to our clients’ businesses.

Our customers show up for us every day, and there’s nothing they appreciate more than when we show up for them and their work. Appreciation builds partnerships with exponential ROI (Return on Investment) potential.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Macaroni KID Temecula-Murrieta-French Valley is THE go-to family resource to reach Temecula, Murrieta and French Valley families.

Macaroni KID Temecula-Murrieta-French Valley is THE trusted local resource for families looking for family fun in the Temecula, Murrieta and French Valley region. That makes Macaroni KID Temecula-Murrieta-French Valley the best outlet for you to spread the message about your business, organization, or event.

We can help you build brand recognition, promote a special event, increase traffic on slow days, launch a new product, service, or location, or share your expertise with our Temecula, Murrieta and French Valley community. We also offer graphic design, social media consulting, social media content creation and onsite event collaborations.

We love using Macaroni KID Temecula-Murrieta-French Valley as a platform to promote Temecula, Murrieta, French Valley and its local businesses and organizations!

Why choose Macaroni KID Temecula-Murrieta-French Valley as the place to spend your marketing dollars?

1. We can help you reach thousands of Temecula, Murrieta and French Valley parents and families each week
Targeted marketing is the best marketing.

Macaroni KID Temecula-Murrieta-French Valley is the largest parent-focused online media resource in Temecula, Murrieta and French Valley. Each week we send an email newsletter to our 3K subscribers. Newsletters include local family-friendly happenings, events, and activities, along with information about the local businesses families are looking for.

2. Our unique expertise
Not only do we have an excellent connection with local readers, Macaroni KID Temecula-Murrieta-French Valley is published by two local moms with a combined 7 kids of all ages who live in and play in the Temecula, Murrieta and French Valley area. Read more about your Macaroni Kid Publishers here.

3. Our readers

Macaroni KID Temecula-Murrieta-French Valley readers are up on everything happening in our community. Their kids got their first library card at six. They show up (on time) for school concerts. They are soccer parents, working parents, and stay-at-home parents. They are passionate about supporting local businesses in our community. Macaroni KID readers are THE ideal audience for local businesses that want to connect with moms and families in our area.

We are your local experts about all things events, local promotions, and family fun! With our specialized knowledge and history of success, Macaroni Kid Temecula-Murrieta-French Valley can help elevate your business with strategy-based consulting to align your budget with a strategy that focuses on local growth.

Strategy: Running a Successful Digital Media Advertising/Marketing Campaign

We can help align your local company’s vision with its long-term and mid-term strategy and goals, in order to make sure it’s headed in the right direction. Macaroni Kid specializes in strategic marketing strategies rooted in local collaborations.

Local Event Operations & Non-Profit Fundraising: Hosting/Planning/Partnering on Special Events

This includes, but is not limited to: securing vendors, event marketing, sponsorship and outreach, while ALWAYS following all applicable legal requirements.

Social Media: Social Media Content & Strategy/Social Media Management

We specialize in increasing the following and engagement of local businesses on social platforms and advising on your influencer strategies.

We also offer graphic design and creation of print and digital marketing assets.

You can check out our website at Temecula.MacaroniKid.com!

What’s worked well for you in terms of a source for new clients?

Instagram! Instagram’s primary advantage over other social media platforms is its visual nature. Since our business benefits from the design of your product services and because our a service that has a visibly noticeable end result, Instagram is the best platform for us to showcase that content.

With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people. Additionally, Statistic data shows that 63% of U.S. users access the social platform daily and 97% use it monthly. With that many available eyeballs, there is no limit to the success we can reach with a dedicated Instagram strategy. For Macaroni Kid, we focus on local Instagram accounts and influencers.

Engaging our audience on social media is a our primary social media marketing goal, and Instagram is an excellent engagement platform. With Instagram, we can engage customers and clients daily by having them share feedback and opinions.

Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments our Instagram posts get, the more visible Macaroni Kid becomes. We can get more likes by taking high-quality photos, using local hashtags and partnering with other local brands and businesses.

While advertisement and sponsorship opportunities exist, an Instagram business account is free. We love using our organic growth strategy to attract the customers and businesses that will most benefit, and thus engage most, in our content.

Can you tell us the story behind how you met your business partner?

(Answered by Ari)

I followed Macaroni KID Temecula-Murrieta-French Valley before becoming a publisher with Ashley and loved what she was doing and was glad there was a MacKID publisher now in our area (I had a friend who was a publisher on the East Coast so was familiar with it).

One day Ashley reached out to me on my small mommy blog IG account to ask if I’d like to collab with her. She suggested we do a giveaway. I suggested doing a gift basket filled with things from local businesses maybe for an upcoming holiday. The ideas just flowed from there between the two of us and it was so fun and easy to work together. We wound up with 4 huge Easter baskets to giveaway to people in our community! We continued to work together to do fun giveaways like this for Mother’s Day and Father’s Day and one day Ashley asked me if I’d like to work with her permanently as a fellow Macaroni KID publisher and it felt like a no brainer to me.

Since then, it’s been a busy, fun ride and I’m so excited to see what we can make happen next.

Contact Info:

• Website: https://temecula.macaronikid.com/
• Instagram: https://www.instagram.com/mackidtemeculaca/
• Facebook: https://www.facebook.com/mackidtemecula/
• Linkedin: https://www.linkedin.com/in/cunninghamashley
• Twitter: https://twitter.com/mackidtemecula

Image Credits
@mercedeslacayanga for the first photo at table @lizkphotography951 for the 2nd photo with our kids.