Alright – so today we’ve got the honor of introducing you to Ashley Clark. We think you’ll enjoy our conversation, we’ve shared it below.

Ashley, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

For years, life was defined by the loop of necessity. I chased rent through claims departments, retail counters, and medical offices, always pushing toward the promise of a career and stability, only to end up burned out or sick. Every lost position proving again that I was not built for the system I tried so hard to fit into. I had built a life that looked stable enough from the outside, but I was quietly unraveling inside and my spirit frequently came up empty.

The shift began when my husband, Ross, asked a simple question: “If money didn’t matter, what would you do?” My eyes instantly filled with stars, my mouth spewed colorful answers that included cameras, music, traveling, and storytelling. The things that fueled my imagination but that I never believed could lead anywhere real. We wrote those ideas on our refrigerator, joking they were our “Fridge Dreams.” At the time, they felt more like wishful thinking than a plan.

When the world slowed down, the dreams were given a chance to breathe. We packed up our coastal life and with little more than curiosity, an iPhone camera, and time, we began learning, creating, writing, and trying to capture the world around us. Every small step felt uncertain, some fancy-looking avenues were actually dead ends, but together they became a direction.

From the rearview, the map looks cleaner than it felt. Each job that once drained me now feels like part of the preparation for Vegas Feedz and beyond. We’ve upgraded, we’ve practiced, we’ve honed. What once had been just playing around with my phone and felt worlds out of reach, has turned into practice and something more. The slow pans, reflections, details and textures you see in our work are reminders of what risk can give back when you’re willing to say what you want. You don’t need to know the way there, you just have to start.

Ashley, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a just a history buff and storyteller at heart from behind the lens and the words. Exploring the history, culture, and hidden corners of Las Vegas and beyond with VegasFeedz. My husband started it as a way to rediscover the city beyond the Strip, to show that Vegas is more than neon lights, thumping clubs and casinos. It’s a place filled with overlooked history, fascinating characters, and stories worth remembering.

Our work blends education and entertainment in with then and now coverage. We create short-form videos, photography, and written content that highlight everything from haunted hotels and forgotten landmarks to local businesses and community figures. We’ve collaborated with Netflix, Cirque du Soleil, and the National Park Service, but what I’m most proud of are the small moments when someone tells us our videos sparked a memory, helped them see their own city differently or inspired them to try something new.

My role stretches between videography, photography, writing, interviewing, and creative direction. I love focusing on how things feel: sun peeking through clouds, the way a chandelier hangs, a textured layer of a story that might otherwise go untold. That’s what sets our work apart: we try to capture not just what Vegas looks like, but what it feels like to really be here.

At its core, VegasFeedz is about connection. We want people to see that there’s meaning in the details, and that every place, no matter how loud, wild, or overlooked, has a story waiting to be told.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being creative is getting to be myself and sharing my perspective. The world is beautiful, vast, ever-changing, and has a real specific way of reminding us that we’re not here for long. It’s tangible proof that I am here. Whether it’s my words, or some result of a camera, it’s a reflection of me, my thoughts, my world.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

What so many struggle to understand is the riskiest decision you can make is to ignore the voice that demands you create. Creativity is like a muscle. The muscle can be stretched and strengthened, or it can atrophy.

Contact Info:

• Instagram: https://www.instagram.com/uhclark/
• Linkedin: https://www.linkedin.com/in/uhclark/
• Yelp: https://yelp.to/X9CTXl8Sjv
• Other: as well as @vegasfeedz on Instagram, TikTok, Youtube, Facebook

Image Credits

Ross Clark, Ashley Clark