Alright – so today we’ve got the honor of introducing you to Asheer Rahman. We think you’ll enjoy our conversation, we’ve shared it below.
Asheer, looking forward to hearing all of your stories today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.
All of my business initiatives are deeply rooted in serving underserved communities, and I believe it’s crucial to share a story that underscores the significance of this commitment. One such example is our venture, Wind Initials, which I co-founded in 2015.
Imagine a community with immense potential but lacking the necessary resources and encouragement to thrive. This was the reality for many marginalized communities that often faced systemic challenges hindering their progress. The story of Wind Initials begins with recognizing the untapped potential within these communities and understanding the pressing need for support. In this narrative, the underserved community represents individuals facing economic hardships, limited access to opportunities, and a lack of encouragement to pursue their goals. Their potential remains largely unrealized due to systemic barriers that perpetuate inequality.
This is where Wind Initials steps in. Our mission is to empower these individuals by providing the encouragement and resources necessary for them to achieve their objectives. Through initiatives that focus on inclusivity, we aim to break down barriers and create a ripple effect of positive change throughout society.The story of Wind Initials is a testament to our commitment to serving underserved communities. It’s not just about financial assistance; it’s about recognizing potential, fostering inclusivity, and ensuring that everyone, regardless of background or circumstances, has an equal opportunity to succeed. Our brand is dedicated to being a catalyst for positive change, uplifting communities that have been historically underserved.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am Asheer Rahman, a tech-driven entrepreneur with a passion for leveraging innovation to address pressing challenges and drive positive change. My foray into the tech industry was fueled by a vision of creating solutions that blend cutting-edge technology with sustainable and impactful practices.
ImpactRoots is not just a venture; it’s a commitment to infuse sustainability into luxury sectors using technology as an enabler. Through this initiative, we explore how tech-driven innovations can redefine opulence while minimizing environmental impact. From sustainable sourcing powered by blockchain to smart manufacturing processes, ImpactRoots embodies the convergence of technology and eco-conscious luxury.
In the realm of blockchain technology, Karbonic stands out as a carbon offset platform. Built on blockchain, it offers transparency and efficiency in carbon offset transactions. Leveraging the decentralized nature of blockchain, Karbonic addresses challenges in traditional offsetting processes, providing a streamlined and secure platform for businesses and individuals to contribute to environmental sustainability.
Nodein Instruments represents my foray into the Industrial Internet of Things (IIoT) with a manufacturing unit. This tech-oriented venture focuses on smart sensors, advanced monitoring equipment, and other IIoT solutions. The manufacturing unit complements the tech side, ensuring the seamless integration of digital solutions into traditional industrial processes. Nodein Instruments is at the forefront of driving Industry 4.0 by combining technological innovation with practical manufacturing expertise.My leadership in the Ocean Thermal Energy Conversion (OTEC) project underscores my commitment to sustainable energy solutions. The project harnesses cutting-edge technology to explore innovative methods of energy generation from ocean thermal gradients. It’s a tech-driven initiative with a global impact, seeking to contribute to sustainable energy practices and combat climate change.
One of my proudest achievements is Wind Initials, a venture founded in 2015. Tech is woven into the fabric of this initiative, providing resources and support to underserved communities. By leveraging technology for education, skill development, and community empowerment, Wind Initials creates a positive ripple effect, showcasing the transformative power of tech in societal upliftment.
What sets me apart is the holistic integration of technology with a deep commitment to sustainability and positive impact. Whether it’s revolutionizing luxury, blockchain solutions, IIoT, or sustainable energy, each venture reflects a dedication to tech-driven innovation for a better and more sustainable future.To potential clients, followers, and fans, I want you to know that my work is not just about embracing the latest tech trends; it’s about harnessing technology as a force for positive change. Join me on this journey where technology and sustainability converge, shaping a future that is not only technologically advanced but also environmentally conscious and socially responsible.

Can you share a story from your journey that illustrates your resilience?
Growing up in India, a place prone to the looming threat of floods, I found my purpose amid the challenges of my community. Instead of just witnessing the impact of natural disasters, I felt a deep calling to do something about it.
So, a significant part of my youth was not spent focusing solely on my studies and personal pursuits. Instead, it was dedicated to something much greater — rebuilding my community. The very days and months that many use to shape their academic and career paths were devoted to the rehabilitation of children and adults in my neighborhood.
You see, in a community constantly under the shadow of floods, every setback became an opportunity to extend a helping hand. I didn’t just provide immediate relief; I actively participated in the reconstruction of homes, the restoration of schools, and the revival of hope for those affected.
These experiences, though challenging, became the bedrock of my resilience. The lessons learned during those transformative years, where I shouldered the responsibility of rebuilding lives, laid the foundation for everything that followed. They shaped my understanding of the profound link between community well-being and individual growth.
My commitment to community welfare, forged amidst the threat of floods, wasn’t just a duty — it became a guiding principle. This period of selfless service taught me the importance of giving back, a value that echoes in everything I do today, from impact investing to sustainability initiatives.
So, when you hear about my ventures and initiatives, remember that they are more than just business endeavors. They carry the spirit of resilience, compassion, and a deep-seated commitment to making a positive impact — a commitment rooted in the days when I chose to rebuild my community over personal pursuits.

Can you tell us about a time you’ve had to pivot?
In the ongoing journey of Karbonic, our blockchain carbon offsetting platform, we are currently in the process of pivoting to better align with the changing needs of our users and the evolving landscape of sustainability. While our initial focus was on facilitating carbon offset transactions through blockchain, we have recognized the growing demand for deeper insights and traceability in environmental impact. The decision to pivot involves enhancing our services to prioritize auditing and traceability for carbon credits. This shift aims to provide our users with a more comprehensive and transparent view of the positive impact they are making in the fight against climate change. We are excited about the potential of this pivot and remain committed to staying at the forefront of industry trends to better serve our users and contribute to environmental sustainability.

Contact Info:
- Instagram: https://www.instagram.com/asheer.rahman/
- Linkedin: https://www.linkedin.com/in/asheer-rahman/
- Other: https://windinitials.com/about-us/ https://www.nodeininstruments.com/

