We were lucky to catch up with Ashanta Ware recently and have shared our conversation below.

Hi Ashanta , thanks for joining us today. Do you wish you had started you own firm sooner?

I wish I had started sooner! Learning how important financial literacy is as an adult and realizing how many Americans are in debt or have a 599 credit score or lower, learning years ago, I could have started teaching then, some lives could have been better, where the family have financial stability, financial independence, the adults my age and older could have learned the importance of credit and how it works, laws that are in place for the consumer debt, & assets, 10 years ago! It’s 2023 & there are so many resources & programs available!

Ashanta , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Ashanta Ware! I am from South Carolina, a mom of four beautiful children & an entrepreneur! I got started in the financial service industry to make an impact, a change that would matter in one’s life, not only their life but their future family’s lives as well! Before I got into the financial industry, I had another business, an online boutique. It was successful, however I didn’t feel like it was enough, it was not fulfilling, I wanted to help where people struggled the most, their pockets, financially! I’ve always enjoyed helping others, and I want to really make an impact in their life, in their financial future. I came across an opportunity for a partnership & I couldn’t believe it! I knew then that, it was meant to be! I had the vision & was given the plan! I provide FinTech solutions to consumers and small businesses Nationwide. FinTech is short for Financial Technology. There are many services offered such as but not limited to online banking, consumer & business credit & funding, Trusts programs, Business essential services, tax prep for businesses & individuals, business registration, grants, debt solutions and more!! To know that a service I provided was able to change someone’s life, whether it was through the credit restoration program, they finished and was able to purchase their first home, or leverage their credit and utilize assets or maybe a small business owner who got approved for a grant, or helping a established business owner secure their business assets utilizing a trust. Financial freedom is the goal! One Person. One Business. Our Mission

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with clients through social media mostly, sometimes by phone! Some of my clients I talk to on a day to day basis, they have become like family! Being authentic, connecting with clients on an emotional level as well as personal is how I foster brand loyalty!

Have you ever had to pivot?

A time where I had to pivot in life would be when I became a mom. I became a mom at 20 & life as I knew it would never be the same. I had to grow up, I had another life on my hands! I had to learn patience, learn what strength was as a mother, being resilient when I had no choice. Take accountability for my actions and be responsible. Being a mom taught me a lot, to look at life differently, maybe sometimes through a child’s eye.

Contact Info:

• Website: https://novaemoney.com/ashantaw/home
• Facebook: https://www.facebook.com/aconnelley?mibextid=LQQJ4d
• Youtube: https://youtube.com/@AshantaW