We caught up with the brilliant and insightful Ashanta Coleman a few weeks ago and have shared our conversation below.
Ashanta, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I’m a true believer in testimonies and I express gratitude daily for my own. In November 2019, I was broke, even more broken and fed up with my life as I knew it. I had just left my then-husband, the third of my emotionally abusive relationships, and was in desperate need of a change. I screamed out to the Universe that I was done and to strip me of all that was holding me back and to help rebuild myself anew. I began writing; lists and prayers mostly. Lists detailing all of the parts of me that needed to go and prayers welcoming in all of the things I needed in order to grow. And with time, intentional healing, divine connection and self-love I have built myself into the Flame that exists before you today. And now my mission is to teach and empower other women that with divine connection, self-love and intentional healing they can too! “Flame defined by me:” A burning desire inside one’s self to release negative attachments, mindsets and habits and to move in confidence, power and without fear or self-doubt!
Ashanta, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Glow Girl Glow is a women’s empowerment brand and was created to inspire women to set intentions, grow in self-love and find their inner flame! Currently, we offer branded apparel geared at owning your “healing” space. We also offer a podcast with a growing community, 1-1 coaching services and e-books.
“Inner flame defined by me:” A burning desire inside one’s self to release negative attachments, mindsets and habits and to move in confidence, power and without fear or self-doubt!
My business empowers women to believe that “you can too!” I have grown a beautiful community of women who look up to, encourage and support my growth over the years and the greatest tool that I can provide them is that “you can too” by empowering them to believe that with self-love, intention setting and divine connection that they can too become the person that only ever dreamed of. My customers are women (no matter how that came to be) who are new to or who are looking to begin their journeys to healing. These women believe in God (no matter their spiritual backgrounds and beliefs) and are looking to be bold, authentic, and transformative on their roads to elevation. My coaching services connect with women both virtually and physically and meet them where they are. I create a foundation of peace, love and zero judgment and help them to ground themselves in self-love, intention setting and divine connection and have found much success using this process.
Outside of my mission to uplift women with the use of my services and products, I plan to employ only women, mainly those of color, and empower them through coaching, growth opportunities, and exceptionally fair wages. I also show up daily on my Instagram, host weekly lives with different “table shaking” topics, drop bi-weekly podcast episodes, and continue to connect with the women in my community in aligned 1:1’s where I listen and provide encouragement and wisdom in any and all ways that I can. I also include daily prayer over my community as a whole, as well as, individual prayers over those specifially in need.
How’d you build such a strong reputation within your market?
Transparency. In a community where I’m trying to connect with women to learn and understand them with the intention of helping them grow I must be transparent and authentic to build that understanding that girl, I’ve been there too. It bridges the gap and helps people to see themselves in past me which helps them to understand that they can too heal and become who they truly desire to be just like I have.
How about pivoting – can you share the story of a time you’ve had to pivot?
In May 2021, I started a podcast “Glow Girl Glow” with the intention of connecting and sharing stories on my pillars: self love, divine connection and intention setting. I prayed so heavily over this space and made a promise to God that no matter what I would continue to show up. Six weeks later my kids father was murdered. It shocked and devastated my family but I remembered that promise to God so I continued to show up, however, my episodes took a more transparent and bold turn that ended up connecting me with so many listeners who either shared similar stories or who could just feel the power in my voice as I pushed thru something so tragic and life-changing. The podcast has permanently become a place where I connect with women in the most bold and authentic of ways and has changed the lives of so many.
Contact Info:
- Website: Glowgirlglowbrand.com
- Instagram: @ashantaantoinette
- Twitter: Glowashantaglow
- Other: https://anchor.fm/glow-girl-glow