Alright – so today we’ve got the honor of introducing you to Aryanne Browne. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Aryanne thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?

My name is Aryanne Browne and I started My Affirmation Kit as a way to bring the art of using affirmations effectively into your daily life through the use of regular products.

My Affirmation Kit was born out of a desire to improve my mood, affirm my place in the world and create a practice of gratitude and joy. In December 2019 I walked into my local emergency room at the local hospital and asked the nurse to help me stop the feelings and desires I was having to end my life. My calm exterior hid the disaster that was my mental and emotional state. I was ushered in, introduced to a series of medical professionals, and then admitted to the psychiatric ward of the hospital. In a matter of a few moments, I had finally hit what I thought was my lowest point and quite uncomfortably, asked for help.

Over the next few months of my treatment, I was given the tools to regulate my emotions, learned to set boundaries, ask for help, acknowledge and navigate triggering activities, however there was still something missing. I understood what was being asked of me and taught to me, yet I still felt empty. I also was not convinced that these tools would be effective outside of this relegated and safe environment.

I began to write, I delved into my mind, the quiet space and quiet voice that we often try to hide from and poured onto the pages my deepest fears, desires and life wishes. In my writing I was taken back to my childhood, this practice of writing was one I developed with my Grandmother. She encouraged me to write out my feelings, allow myself to pour my emotions out onto paper and to use those moments to bring myself to a level of peace, clarity and connection to myself and a higher power. I discovered that my journey to this dark space of depression started with the loss of that Grandmother in 2017. She was truly my best friend, my biggest advocate and loudest cheerleader for all things. She was my North Star, without her, I was lost. I feared expressing this to other people, for a myriad of reasons, all of which I now know were not in my best interest. A harsh reality is that our shame and fear thrive in secrecy, and the first step towards healing it is to acknowledge its existence and shine a light on the problem. Then one can truly begin to work on your own healing.

So I began to actively work on my healing I journalled my feelings and began to write myself small notes of encouragement. I started with my belief where I was at and as my belief grew, so did my affirmations. I posted these notes in my journal, around my room, tucked into my pockets, doodled into my workbooks any place I would see them often. I ensured I was never far away from an encouraging phrase, supportive word, or an affirmation I believed in.
Writing these affirmations helped me to regain my joy in the world, to build up my self trust and confidence. Others began to ask me about the outward changes they’d noticed and what was the source. As I shared my practice with others, I discovered a desire to use affirmations in people’s lives, alongside a fear of not understanding how to use them, where to begin and if a change was really possible from its use.

I wanted to take my methods and create an opportunity for others to utilize it themselves, effectively, and thus My Affirmation Kit was born. This self directed tool kit to creating your own affirmations and utilizing them allows people of all levels of affirmation understanding to learn the most effective way to create an affirmation.
From the creation of the kit, I explored and studied the art of using affirmations in one’s daily life and created additional products that would be used daily and could be the support system needed to remind one to use their words effectively.
My Affirmation Kit offers lifestyle products that incorporate the use of affirmations into products that some would use multiple times per day, from pens, to glassware, notebooks, journals and courses each product has been carefully thought out for it’s purposefulness in use as well as the incorporation of a daily affirmation practice.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Aryanne Browne, and I am a Purpose Alignment Coach, I help people identify their purpose and create actionable steps to bringing that purpose into alignment in their daily lives. I’m originally from the twin island republic of Trinidad and Tobago in the Caribbean. I’ve had the pleasure and privilege of living in five countries, thus far, Trinidad & Tobago, Canada, France, Barbados and the United States. My journey into coaching began when I combined my curiosity into the human mind and spirit with the technical knowledge and ability of project management. Taking the principles of project management and approaching each client’s concern as a new project allows me to break down the required steps a client may need to get to their ultimate objective.

The creation of My Affirmation Kit came from the desire to create a process to allow people of all interest levels to learn the art of effective affirmation creation and use. I’m on a mission to bring the art of affirmations into your daily life. I believe affirmations are one of the most powerful tools we have for shaping and changing our lives.

My Affirmation Kit provides affirmation and manifestation tools, from crystal water bottles, journals, notebooks, crystal infused pens, drinking glasses, crystal bracelets, online courses and select in person retreats. Our products help people bring the use of affirmations into their daily lives through products they would be using normally. This encourages the intentional use of each item and inspires one to improve their vibration and manifestation skills.

At My Affirmation Kit we’re extremely proud that our products are able to be used by people of all belief levels, affirmation knowledge and ages. Our clients have shared the lessons learned with their children as young as four to start them on the road of using affirmations effectively.

Each product we create and launch is heavily tested for it’s effectiveness by our team and unless we can see varied results within us, we will not bring it to market. We take great pride in each and every one of our creations and we hope they bring as much magic and change into your life as it has ours.

How about pivoting – can you share the story of a time you’ve had to pivot?

Before the world changed, aka the life-altering pandemic of 2020, I was working as a successful Event and Project Manager. Once everything was shut down and events were canceled indefinitely I was given the opportunity to truly look within myself and determine what made me happy. Where did my joy really come from and how could I spread that gift to others? I had been working on My Affirmation Kit in the background of my life through small circles, word of mouth referrals and with a limited number of one-on-one clients. I developed products and programs to help others build their understanding of affirmations and add their use to their daily lives.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

I presently sell on two platforms, my own site as well as Etsy. I recommend using your own site as utilizing platforms like Etsy, Shopify, etc while it may seem easier does not allow you to be in full control of your store. You are limited to these platforms, their promotion of your store. You can use effective advertising and SEO tools on your own site without being in direct comeptition with others on the same site as these platforms would cause you to be.

Contact Info:

• Website: www.myaffirmationkit.com
• Instagram: instagram.com/myaffirmationkit/
• Facebook: https://www.facebook.com/MyAffirmationKit/