I would have only started with one company vs two. We started with Uncle Yogi’s, which focused on skincare and wellness, then we added Kadii for pain management. That was a lot of capital right out of the gate. Partnering with a great marketing firm with a proven track record in the CBD industry would have also saved almost $100,000 in marketing dollars. We wasted well over a year with two different marketing companies that over promised and grossly under performed. Every meeting was full of false promises that never came in to fruition. Being in the CBD space, it is extremely important to use a marketing company that is familiar with the industry because even though CBD is federally legal, the rules and places you can actually market product is very limited.

I was a professional golf caddie for nearly two decades and I would witness the trials and tribulations of not only physical ailments that plagued the golf industry, but also the anxiety athletes would experience at the beginning and during a round. The first tee jitters are a real thing!  My wife actually got me interested in the industry from a pain management standpoint because she had a horrific car accident in 2002 and has struggled to find natural ways to manage her pain. Through researching the CBD industry, we also saw a need for natural skincare products without harsh chemicals that could truly aid in the healing and anti-aging process. We started with Uncle Yogi’s and yes…I even got my certification in making all natural skincare products. If you would have told me that I would have a certificate in skincare formulation 5, 10, 15 years ago…I would have told you that you were crazy! I DID learn a lot about how our skin absorbs so many good (and bad) things that we expose ourselves to each & every day. With Uncle Yogi’s, we created a full skincare line as well as a few products to assist in pain management and anxiety. For Kadii, we decided to focus on pain management, sleep, anxiety and performance enhancing products. We have some great topicals as well as a few indigestible products that people religiously order to help with sleep, anxiety, focus and more! We researched different ingredients and different companies to partner with on the manufacturing side for the better part of five years! We didn’t want just another “run of the mill” product. We wanted something better with thoughtful ingredients that can truly help aid in the healing process. My wife and I are extremely proud of the brands we have created and we truly have put blood, sweat and tears in to developing the line we currently have…and we look forward to adding some great products in the future!