We caught up with the brilliant and insightful Arrezo Azimzadeh a few weeks ago and have shared our conversation below.

Arrezo, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

My mission as a positive psychology relationship and dating coach is to empower individuals to build and sustain meaningful, fulfilling relationships while achieving personal growth and self-confidence.

This mission is profoundly meaningful to me, rooted in my own experiences and the transformations I’ve witnessed in my clients. I struggled in relationships, which deeply impacted my self-esteem and worldview. I often felt anxious, alone, confused, and stuck, leading me to believe that relationships were destined to fail. This mindset affected my mood and overall well-being, making it clear that something needed to change for me to live a happier life.

Having navigated the complexities of balancing professional success with personal relationships, I understand the challenges and pressures high-achieving individuals face. This personal journey fueled my passion to help others find harmony and fulfillment in their own lives.

I am driven by the belief that everyone deserves to experience love and connection while thriving in their personal and professional endeavors. I have seen how powerful positive psychology principles can be in transforming lives, helping individuals shift their perspectives, build resilience, and cultivate a sense of self-worth. By focusing on strengths, fostering a growth mindset, and encouraging self-compassion, I aim to guide my clients toward healthier, more satisfying relationships.

My mission is not just about providing coaching; it’s about creating a supportive and empowering environment where clients can explore their potential, overcome obstacles, and build the lives they truly desire. My goal is to inspire and support individuals in becoming the best versions of themselves, both in their relationships and beyond.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Absolutely! My name is Arrezo, and I am a positive psychology relationship and dating coach. My journey into this field began with my own struggles and experiences in relationships, which profoundly affected how I felt about myself and the world around me. I often felt anxious, alone, confused, and stuck, leading me to believe that relationships were destined to fail. This realization propelled me to make significant changes in my life, and I discovered the transformative power of positive psychology.

I have been running my own business for over four years, helping high-achieving individuals find balance and fulfillment in their personal and professional lives. My background as a social media influencer and brand ambassador has allowed me to grow my brand and business, and I have had the pleasure of working with well-known brands like Paired, Match.com, LoveBox, and Casely.

My services include 1:1 positive psychology coaching sessions, where I help clients navigate their relationships, step out of their comfort zones, and thrive in both romantic and business contexts. I also provide videos and podcasts to support clients in building self-confidence and resilience. Additionally, I am involved in initiatives like ‘Positive Psychology Coaching for Silicon Valley’s Best,’ which aims to empower high-achieving individuals to unlock their fullest potential through comprehensive coaching plans tailored to their unique needs.

The problems I solve for my clients often revolve around balancing their demanding careers with their personal lives, overcoming self-doubt, and building healthier, more satisfying relationships. What sets me apart from others is my personal experience and understanding of these challenges, combined with a deep commitment to helping others achieve the same sense of harmony and fulfillment I have found.

I am most proud of the transformations I have seen in my clients, such as Sarah, who shifted her perspective from “why won’t they choose me” to “I am no longer going to let the insignificant issues of others stop me from showing up for myself.” Seeing clients like her gain confidence, self-awareness, and a positive outlook on their relationships is incredibly rewarding.

For potential clients, followers, and fans, I want you to know that my work is driven by a genuine passion for helping others. My brand is built on the principles of positive psychology, self-compassion, and personal growth. I am here to support you in becoming the best version of yourself, both in your relationships and beyond. Whether you’re looking to improve your dating life, build self-confidence, or find a better balance between your personal and professional life, I am dedicated to guiding you every step of the way.

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media has been an incredible journey that started in 2020, beginning with zero followers and a clear vision to share positive psychology insights. Here’s how I built my audience:

Consistency and Quality Content: I posted regularly, focusing on high-quality content that offered practical advice and insights from positive psychology.

Authenticity: Sharing my personal experiences and struggles helped me connect with my audience on a personal level, building trust and loyalty.

Engagement: I actively engaged with my audience by responding to comments, messages, and questions, fostering a sense of community.

Educational Content: I provided valuable content through videos, podcasts, and blog posts, establishing myself as a trusted source of information.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Yes, several resources have significantly impacted my management and entrepreneurial thinking:

1. Rich Dad Poor Dad by Robert Kiyosaki: This book provided invaluable insights into financial management and investing, shaping my approach to wealth-building and business strategy.

2. Empower by Tareq Azim: Tareq Azim’s perspective on personal empowerment and leadership has influenced how I approach both personal growth and guiding others in their journeys.

3. UnF*ck Yourself by Gary John Bishop: This book’s focus on overcoming self-limiting beliefs and taking responsibility for one’s life has been instrumental in shaping my mindset and approach to challenges.

4. How to Win Friends and Influence People by Dale Carnegie: Carnegie’s timeless advice on communication and relationship-building has greatly influenced how I connect with clients, partners, and my audience.

Additionally, books in my specific field have deepened my passion for my work by offering new perspectives and helping me share valuable knowledge with my clients and followers. Notable mentions include:

– A Woman’s Influence: This book has provided profound insights into the power and impact women can have in various aspects of life and relationships.

– Attached: Understanding attachment styles has enriched my approach to relationship coaching and personal development.

– Control Your Mind and Master Your Feelings: This resource has been crucial in helping clients manage their emotions and thoughts effectively.

These resources have collectively shaped my entrepreneurial philosophy and enhanced my ability to support others in their personal and professional growth.

Contact Info:

• Website: https://arrezoazim.com/
• Instagram: https://www.instagram.com/arrezoazim/
• Linkedin: https://www.linkedin.com/in/arrezo-azimzadeh/

Image Credits

Photoshoot done by Instagram: @kirschner_studios