We were lucky to catch up with Ariana Caparelli recently and have shared our conversation below.

Hi Ariana, thanks for joining us today. Let’s start with the story of your mission. What should we know?

In 2019, I tragically lost my brother to suicide. This painful experience inspired me to want to help others who might be going through tough times. That’s why I started Dew Wellness. I want to offer natural ways to manage mental well-being and create a safe place for people to talk about their feelings. My mission is to make it okay to talk about mental health, and we support organizations that work to prevent suicide.

I’ve struggled with anxiety for a long time, and I used to rely on medication and unhealthy habits to cope. Now, I’ve found better ways, like using Kava, to calm my anxiety.

Because I’m passionate about both natural solutions for anxiety and mental health, I started Dew Wellness. I want to empower people to take care of their emotions naturally and also help our community by talking openly about mental health.

At Dew Wellness, we’re committed to helping people take control of their well-being and breaking the silence about mental health issues. Our name “Dew” represents the peaceful feeling of early mornings, and it’s also a way of saying “do wellness.” We’re working hard to help others because everyone should have a chance to feel well.

Ariana, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I used to work in the corporate world, where the focus was always on working hard and socializing with alcohol. But that lifestyle left me feeling burned out, anxious, and unfulfilled.

Things took a drastic turn when I lost my brother. It made me rethink my life’s purpose. I realized I had a deeper calling to share my own experiences and lessons.

My corporate background taught me the importance of mental well-being, especially as I struggled with anxiety. I discovered natural ways to manage it, like using Kava.

I’m solving a crucial problem for my customers by offering them a way to address their mental health challenges naturally. Many people, like myself, have struggled with anxiety and the limitations of traditional treatments.

Through Dew Wellness, I provide them with natural remedies like Kava, which I’ve personally found effective in easing anxiety symptoms. But it’s not just about the products; it’s about creating a supportive community where people can openly discuss their mental health issues without judgment or stigma.

Sharing my own healing journey and experiences offers hope and understanding to those who are going through similar challenges. So, I’m not just selling products; I’m offering a holistic approach to mental well-being and building a community that fosters healing and support from the perspective of someone who’s been there.

What do you think helped you build your reputation within your market?

I believe my reputation within the market has been built on a foundation of authenticity, empathy, and a genuine commitment to making a positive impact in the field of mental health and well-being. By openly sharing my personal experiences and the lessons I’ve learned, I’ve connected with people on a deep level, fostering trust and relatability.

Moreover, our focus on providing natural solutions and creating a supportive community has resonated with individuals seeking healthier alternatives for their mental well-being. The combination of our products and our mission to break the stigma surrounding mental health has set us apart and contributed to building a strong reputation.

Ultimately, it’s the authenticity of our brand and the sincere desire to help others heal and thrive that has played a pivotal role in shaping our reputation within the market.

We’d love to hear a story of resilience from your journey.

One of the most challenging moments in starting Dew Wellness was right before our launch. I had funded the business entirely from my corporate job, but then I got laid off just two weeks before we were set to launch.

This left me in a tough spot financially, and I couldn’t afford to hire marketing experts or pay influencers to promote our brand. So, I had to get creative and do everything myself.

I learned about social media and marketing on my own and reached out to influencers through messages and emails. Instead of paying them, I offered them our products in exchange for promotion.

Late nights were spent managing holiday campaigns, influencer partnerships, and PR gifting, all by myself. It was a challenging time, but I refused to give up on my dream of helping others heal through Dew Wellness.

This experience showed my determination and resilience, proving that I was willing to do whatever it took to make our brand successful, even when faced with unexpected setbacks.

Contact Info:

• Website: dewwellness.co
• Instagram: @dewwellness.co
• TikTok: @dewwellness.co