Alright – so today we’ve got the honor of introducing you to Arailym Kaldarbek. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Arailym, thanks for joining us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.
Yes, there was a defining moment in my career that completely changed its trajectory. It was the moment I decided to step away from architecture and fully embrace my passion for makeup artistry.
For years, I had pursued architecture—first in Kazakhstan, then in the U.S., managing high-rise projects in New York City. While I enjoyed the field, something always felt missing. I had discovered my love for creative makeup years earlier, training at Anelya Alim Makeup School in Kazakhstan. But after moving to the U.S., I put that passion aside to focus on my architectural career.
The turning point came when I reconnected with Anelya Alim in the U.S. and had the opportunity to work on Fashion Weeks. The moment I stepped backstage, brushes in hand, surrounded by models, designers, and the creative energy of the fashion world, I knew—I had found where I truly belonged. I wasn’t just applying makeup; I was creating art, bringing visions to life, and helping people see themselves in a new light.
Since then, I’ve been fortunate to work as a beauty sponsor for major fashion events, collaborate with top designers, and do makeup for Miss Universe contestants. That one decision—to return to my passion—completely transformed my career, proving that sometimes, the path we think we’re meant to follow isn’t the one that fulfills us. The biggest lesson I’ve learned? Never ignore that inner voice urging you toward what truly makes you come alive.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Arailym Kaldarbek, and I am an award-winning makeup artist, businesswoman, and professional in architecture and real estate. I have dedicated my career to the intersection of beauty, fashion, and creativity, and I am also the Vice President of the International Beauty and Fashion Association (IBFA), a non-profit organization that supports emerging talent in the industry.
How I Got Into My Industry
I started my business journey at just 14 years old and later pursued an architectural degree at South Kazakhstan State University. While studying architecture, I explored different creative outlets, and that’s when I discovered makeup. It wasn’t just about beauty—it was about transformation, self-expression, and confidence. I trained at Anelya Alim Makeup School in Kazakhstan, and from that moment, I knew I had found something special.
When I moved to the U.S. in 2017 for my master’s in architecture, I put makeup aside to focus on my studies. After graduating, I worked on high-rise projects in New York City, but deep down, I felt something was missing. When I reconnected with Anelya Alim and joined her team for Fashion Weeks, everything changed. I realized that makeup artistry was where I truly belonged.
What I Offer & What Sets Me Apart
Today, I specialize in high-fashion, editorial, and event makeup, working behind the scenes at some of the biggest fashion events, including New York Fashion Week, Hamptons Fashion Week, Miami Fashion Week, and more. I have had the honor of doing makeup for Miss Universe contestants and working with designers who have styled icons like Beyoncé, J.Lo, Shakira, and Gwen Stefani.
What sets me apart is my unique background in architecture. Architecture is about structure, balance, and artistic vision—qualities that translate beautifully into my makeup artistry. I see faces like I see buildings—each one unique, with a story to tell. My approach is deeply creative, technical, and tailored to each client. I don’t just apply makeup; I create looks that enhance individuality and tell a story.
The Problems I Solve for Clients
My clients come to me for more than just makeup—they come for transformation, confidence, and artistry. Whether it’s a model walking the runway, a bride on her special day, or a celebrity preparing for an event, my goal is to make them feel their absolute best. Makeup is not just about looking good—it’s about feeling empowered.
My Role with IBFA
As the Vice President of the International Beauty and Fashion Association (IBFA), I am passionate about giving back to the industry and helping others grow. IBFA is a non-profit organization that supports aspiring talents in beauty and fashion by providing free master classes, mentorship, and opportunities to showcase their skills in professional environments. We aim to create spaces where creatives can evolve, connect, and express themselves without limitations.
What I’m Most Proud Of
I am incredibly proud of the journey that brought me here—the courage it took to step away from a traditional career path and follow my passion. Being able to work at the highest levels of the beauty and fashion industry while staying true to my artistic vision is something I cherish every day. Additionally, helping new talents through IBFA and seeing them succeed is one of the most rewarding aspects of my work.
What I Want People to Know About Me & My Brand
I want people to know that my work is about more than just beauty—it’s about artistry, empowerment, and creativity. My brand stands for excellence, innovation, and individuality. Whether you’re a designer, a model, a beauty enthusiast, or someone looking for a touch of glamour, I’m here to bring your vision to life.
Most importantly, I want aspiring artists to know that your path doesn’t have to be linear. Passion will always find a way—if you’re willing to listen to it.
Can you share a story from your journey that illustrates your resilience?
Here’s a compelling response that weaves your story of resilience into your journey:
Resilience is a fundamental part of my journey as a makeup artist, and one story that perfectly illustrates this is the sheer determination it takes to show up, fully prepared, for every fashion shoot and runway show—especially in New York City.
Unlike other industries where professionals can simply arrive at an office, my work often requires me to travel across the city carrying massive suitcases filled with makeup, lighting, chairs, and all the essential tools to create stunning looks. In a place like NYC, where most of us rely on public transportation, this means hauling these heavy bags up and down subway stairs, navigating crowded trains, and sometimes even walking long distances just to make it to the location on time. It’s physically exhausting, but it’s part of the grind. No matter how difficult the journey, the end goal has always been clear—to deliver my best work and make every shoot a success.
But resilience in this industry isn’t just about carrying heavy bags; it’s about carrying the weight of persistence, adaptability, and ambition. It’s about following up with producers, constantly seeking new opportunities, and ensuring that every show, every event, and every collaboration opens the door to something greater. I’ve faced countless challenges—projects that fell through, last-minute changes, the unpredictability of the fashion industry—but every obstacle has only made me stronger.
Despite these hurdles, I’ve successfully built a career where I’ve worked with top designers, sponsored major fashion events, and done makeup for Miss Universe contestants. Every show we’ve completed has led to another, every opportunity has been a stepping stone to something bigger, and every struggle has shaped me into the artist and professional I am today.
For me, resilience is about showing up—no matter the circumstances. It’s about grabbing every opportunity, pushing through difficulties, and proving that passion and hard work will always lead to success.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the biggest lessons I had to unlearn was the deep concern for what others think—a mindset ingrained in me from my upbringing as a Kazakh woman. In our culture, we are raised with strong traditional values that emphasize respect for others’ opinions, modesty, and not drawing too much attention to ourselves. While these values are beautiful in many ways, they also made me hesitant to fully express myself, especially in an industry like beauty and fashion, where boldness and individuality are essential.
At the beginning of my journey, I found myself holding back—worried about how I would be perceived, whether my choices would be criticized, or if people would misunderstand my ambition. But as I navigated the fast-paced world of makeup artistry and fashion, I quickly realized that success requires confidence, self-expression, and the ability to tune out negativity. I had to unlearn the habit of seeking approval and instead build a mindset focused on my own growth and artistic vision.
Another important lesson was learning to let go of ungratefulness and negativity from others. In this industry, you work with so many different personalities, and not everyone will appreciate your efforts. I had to accept that not every interaction would be fair or fulfilling—but that didn’t mean I should dwell on it. Instead of focusing on who didn’t appreciate my work, I shifted my energy toward those who did.
Unlearning these limiting beliefs allowed me to thrive. It gave me the freedom to be bold, take risks, and embrace my own creative identity without hesitation. Now, I walk into every project with confidence, knowing that my work speaks for itself and that my path is mine to define.
Contact Info:
- Instagram: arailym.ah brixie.dollz
- Facebook: Arai Kaldarbek
- Linkedin: Arailym Kaldarbek
Image Credits
Mrwisecontent