We caught up with the brilliant and insightful Araceli Ruiz a few weeks ago and have shared our conversation below.

Araceli, thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I started to make handmade bracelets. Additionally, crocheting beanies which I learned from my grandmother when I was little.Moving on, I started selling bracelets and beanies in the neighborhood. From there I started to think about opening my own small business. But there are always struggles that hold me back from opening one. So, I still continue to make bracelets. Generally, I had the desire to sell makeup products and to have my Lash brand. But due to hardship, I couldn’t fulfill my dreams. Years have passed and here I am with my small business. It’s never too late to fulfill your dreams.

Araceli, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started my first online business and named it after my daughter’s name, LIVANNA. I started with handmade accessories and added lashes because I was always obsessed with them.. I slowly started adding more products, such as eyeshadow palettes and blushes. And now Livanna Lashes has a wide variety of cosmetics like lipglosses , lipsticks, mascara etc. Like I said before in the other interview When I decided to open LIVANNA Accessories, the purpose of my business is to help people who are in need. I adopted this idea because of my dad. He is always helping people. Therefore, part of the sales I make from my business is to help people. Furthermore, I would like to thank again all my customers because they are not only helping me achieve my dream but also supporting people to provide for their basic needs.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy from growing my clientele is… I always carry samples of my products with me I always give samples to people.

How’d you build such a strong reputation within your market?

Taking the time to answer all the questions my clients have. Most important providing quality products at affordable prices

Contact Info:

• Website: www.livannalashes.com
• Instagram: livanna_lashes
• Facebook: Livanna Lashes