Alright – so today we’ve got the honor of introducing you to Aquila “Mimi” Benjamin . We think you’ll enjoy our conversation, we’ve shared it below.

Aquila “Mimi” , thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Roots of Fatima was birthed at 4am while reflecting on one of the darkest periods in my life & being at an all time low. The only thing that would provide comfort was being able to create with my hands.
Being a lover of fashion, specifically accessories, i decided to make my first fascinator.
As I was creating, not one tear fell nor did I feel any of the darkness and sadness & it was then i realized I was on to something good because it made me feel good.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Aquila Benjamin is a native of Washington, DC & embodies the dynamic versatility of the city. Along with being the creator, founder & lead designer of Roots of Fatima Accessories and Apparel, Benjamin is also a Networking and Soft Skills Coach, Personal and Personal Brand Strategist & Host.

For Roots of Fatima, Benjamin has materialized her mothers teachings by crafting pieces that dare you to be bold, fearless and authentic.
Roots of Fatima is an embodied experience where creativity adorns the cultural muse. The company traces its roots back to the matriarchal influences of power and strength of Fatima, mother of lead designer, Capturing iconic fashion trends and fusing them with cultural homage and daringly sexy stylistic choices, the designs displayed by Roots of Fatima are suited to complete any wardrobe.

Roots of Fatima is a company that creates customized products for all occasions and events.
From fashion shows to special collections, Roots of Fatima delivers an embodied experience of cultural dimensions with every design.
While, Roots of Fatima has been on Netflix, billboards & runways in New York City, & been worn by one of our biggest fashion inspirations, Queen Latifah, what Benjamin is most proud of is how the brand came out the mud.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Currently, I keep in touch with clients through social media engagement & through intentional one on one engagement since pieces are custom made per client.

Where do you think you get most of your clients from?

The best source of new clients for Roots of Fatima has been through word of mouth.

Contact Info:

• Instagram: @rootsoffatima
• Other: Other IG: @thefullersideofthings

Image Credits
Personal Photo & Brand Photo 8: A.Taylor’s View Photography LLC Starting from left to right Brand Photo 1: Styckman 504 Productions Brand Phot0 2: Brian Tru Brand Photo 3: Joyce Newell Brand Photo 4: Self (Aqila Benjamin) Brand Photo 5; Self (Aqila Benjamin) Brand Photo 6: FatsViews Brand Photo 7: Zfazly