Alright – so today we’ve got the honor of introducing you to APRIL FOSTER. We think you’ll enjoy our conversation, we’ve shared it below.

APRIL, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

I wanted my company’s name to reflect and represent me. I decided to use my middle name “Lynn”. instead of my first name. Because I had several things in mind that I wanted to create; I formed Lynn’s Creations.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I wrote a Children’s book about my life as a child living with eczema; called “Lynn’s Itchy Skin, Beautiful with Eczema outside and in ”. I’m very creative; I wanted to hand make my own products and I did so without using any chemicals. It means a lot to me to create safe products that will help soothe everyone’s dry and itchy skin. My products are made for all skin types, so everyone can partake and experience hydrated skin. My products are natural, cold press, some organic, nut, soy and fragrance free. I have a Whip Shea Butter and Oatmeal Scrub, a Children’s book and puzzles that coincide with my book.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

I sell all my products on my website Lynnscreations.net. You can also purchase my Children’s book on Barnes and Noble, Target, Walmart, Amazon and Amazon Kindle. The Pros of having my book on those major platforms is it has the ability to be seen by millions of customers. I’m able to become a best seller for my books. On my website, no one knows to go there unless another customer directs them there. The Cons of having books on those same platforms is that your revenue is not immediate. Sometimes the payout is once a year if you use a publishing company. Also, the percentage that you earn is usually less than half for books, because I have to pay them to print my books, when sold. If someone purchases my book off my website, I get 100% of the sale at the time of purchase.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

I make my Shea cream and Oatmeal scrub by hand; I also jar both products by hand as well. I use Canva to make the labels for all my products, and I upload them to a company, and they print and ship them to me. I purchase my jars and lids from one company and my ingredients from multiple companies. When I searched for my jars, I looked for what was aesthetically pleasing and what material would best uphold my product year-round. Once I found the company that worked best for me, I contacted them and ordered over a dozen sample jars for testing. For my puzzles, I searched and found a great company with a quick turnaround. I went with tray puzzles, which allows children to complete the puzzles in the car and on the go. For my puzzles, I used the photos from my children’s book for the front, and I designed the back image in Canva and uploaded to them, and they brought my puzzles to life. I learned that I’m a bit particular, and everything must be uniformed.

Contact Info:

• Website: https://www.lynnscreations.net/
• Instagram: https://www.instagram.com/lynnscreations1/
• Facebook: https://www.facebook.com/Lynnscreationsllc
• Youtube: https://www.youtube.com/@LynnsCreations

Image Credits
April Foster Julian Cook