Alright – so today we’ve got the honor of introducing you to April Boone. We think you’ll enjoy our conversation, we’ve shared it below.

April, thanks for joining us, excited to have you contributing your stories and insights. How do you feel about asking friends and family to support your business? What’s appropriate, what’s not? Where do you draw the line?

When I first started my business as a loctician back in 2016, I wanted support from my family and my friends, whether it was to invest in my business or for them to sit in my chair as a paying client or to just spread the word about me it did not happen until. The strangers started to support me more than my family or friends, advertise me more than my family or friends and sit In my chair rather than my family or friends. Do not get me wrong my family and friends love me and do support me just not in the way I expected them to when I started my business. Sometimes It’s best to let family and friends be just that family and friends, cause the love is genuine and they are truly happy that you are succeeding in your life. The support that my family and friends give and show me now is unbelievable sometimes they have to see your vision to support your vision, and I can honestly say I gave them a reason to support me. And it’s the way I deserve to be supported and I am beyond grateful for that. All ways remember your support comes from strangers not family nor friends and that is ok do not take it personal at all sometimes it’s the best way to handle business.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a 33 year old licensed cosmologist from Fort Worth Tx, I have being licensed for 9 years, I specialize in Locs only and I enjoy it so much. I have had a passion for hair since a young girl, I have a aunt who I admire so much and she was the hair dresser of the family. I would watch her do hair and I was fascinated with what she do and it inspired me as a young girl to start doing my dolls hair, that turned to me doing my hair then to doing my family hair. I have always known I wanted to do hair and I made it happen and it’s the best decision I have made ever and it have change my life in so many ways. When I first started doing hair out of beauty college I did many different things trying to find my purpose in the hair industry, my plans changed several times even thought about giving up. But I never gave up and I found my purpose in doing Locs in 2016 for women, men, and children and I love it.

I am a contractor at a barber shop located in Fort Worth Tx, I have my own suite and I manage my business out of the suite. I have worked in several shops looking for what was going to make me grow and be better in what my destiny is in the near future. In 2019 I went to Millennium Cuts Barbershop Hair Studios and found the shop that I would need to better me in my near future. I have evolved and I’m only getting better with time, I started my own product line Lovely April Did It (L.A.D.I) back in 2021, i now have 4 products that I have created and I plan on making the list longer. For my services I do starter locs, palm roll, interlock, extensions, reattaching, detox, and more. I do pretty much anything that involves locs.

I love being a stylist because I get to connect with my clients on many different levels, every client is different and we all have our moments. And I be thankful to be there for my clients when they need me, rather it’s to talk to them, uplift them, give them advice, to just listen to them vent, just to do there hair, or whatever the case may be I’m here for my clients. No one that is a client of mine is left behind I treat them all equally, and this came with time and experience. I have learned to be a good stylist from trial and error and I do not regret any moment that I have encountered from being a stylist.

I am beyond blessed and grateful to see how far I have come from doing hair in my dining room back in 2016, to being a suite contractor from 2019 to 2023 and I’m only going forward to one day owning my own shop, I just want my Lovely’s now and future Lovely’s to know that there is no judgement when you are in my chair, I want you to be yourself, feel free and let’s talk about it cause if I can make my clients feel something good that they never felt or experienced I know they will be a returning client. I let them know this is not a money thing, this is about you and only you when you sit in Lovely chair. And never be afraid to be you cause I’m here for it all.

To my fans and followers just know that with God on your side all things are possible, it’s not easy but it is worth it, “you can do all things through Christ that strengthens you. Don’t give up just keep going forward it only get greater.

Have you ever had to pivot?

2014 I started out as a stylist doing weaves, braids, and hair cuts. Trying to do it all cause I had a vision of being a celebrity hair stylist one day, since I have being doing hair as a young girl so I knew I was going to for sure accomplish that dream not knowing what all obstacles I had to face, not knowing how clients are none of that would be. So as I started my journey it was not as easy as I thought it would be, it takes a ton of hard work and dedication to get to where you are trying to go and what you are trying to do. As time kept going by nothing was not working the way I wanted it to work I was not as good in doing women hair, braids neither the hair cuts. So I had to figure out what was next all while trying to be a mother a wife a daughter, a sister, a friend and all while trying to get my career started somewhere. 2016 was a breaking point for me I am going through a divorce with my kids father I now have 3 kids and I still do not have my career started in what I have dreamed all my life to do. I was put in a real bad position and I knew it was no one fault but mines, this situation made me go harder than I ever have because something had to give. I decided to turn to locs it started out as a side job while I worked at 7/11 overnight, I would get off at 6 am and start working on clients for $25 at 9 am so I could get extra money to pay bills and also create a new career that I had no ideal about. But you tube and clients was my best friend, I started to get the hang of locs, I started to see clients increase and return, I started to see my finances increase. At that moment in 2017 I knew what my career was at this point it is now Locs I am a loctician full time and I have no regrets of the process.

We’d love to hear the story of how you built up your social media audience?

I started my audience on Facebook, and I have build my audience by posting my work daily and I do till this day I do not care if it’s one like or two likes they will remember you. I get tagged and referred by people who have never being in my chair a day in there life they don’t even have locs and they will refer me. It took time so persistence is key, get you a audience by being positive posting positive feedback to the crowd promote your work and build a healthy audience. Your clientele will be based off of how your carry yourself keep that in mind, so have good social media content whether it’s Facebook, instagram, twitter, or tik tok keep it positive and clean.

Contact Info:

• Website: https://ladilovelyaprildidit.as.me/
• Instagram: Lovely April Did It
• Facebook: April Boone