Alright – so today we’ve got the honor of introducing you to Anya Niznick. We think you’ll enjoy our conversation, we’ve shared it below.

Anya, thanks for taking the time to share your stories with us today In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. So, we’d appreciate if you could open up about your growth story and the nitty, gritty details that went into scaling up.

In my 6-year journey as a PMU artist, the dream wasn’t handed to me; I had to craft it stroke by stroke. The canvas of success unfolded through relentless research and a commitment to perfecting my craft, a commitment that echoes in every procedure I do today.

As experience embraced me, I uncovered the art of self-promotion. Beyond the flawless strokes, I learned to create content that not only sells my expertise but also educates. From setting up advertising accounts to mastering the dance of taxes, I navigated the business side with the same precision I apply to my art.

Life took an unexpected turn with the war in Ukraine, altering the melody of my happiness. Yet, resilience became my melody, guiding my husband and me to America, where I embarked on a brave new chapter. A year later, beneath the Texan sky, my business blossomed in Austin, Texas—a testament to the audacity of dreaming.

As I actively study the local market, culture, and language, fear becomes the backdrop to my growth. Flying overseas wasn’t easy, but I’ve learned that the extraordinary is reserved for those who dare to act.

Now, as I prepare to share my story with the world, I invite future customers and students to join the narrative. It’s not just about the growth of a business; it’s a symphony of strategies, meaningful moments, and overcoming obstacles. Each stroke on this canvas is an invitation to witness the art of scaling up, turning mistakes into masterpieces, and daring greatly in the pursuit of success.

In my story, find not just a PMU artist but a guide, an inspiration to craft your own masterpiece. Join me in this vivid journey, where every lesson, every challenge, adds color to the portrait of success that awaits.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Dive into the vibrant narrative of my 6-year journey as a permanent makeup artist—a story born from a lifelong passion for all things beautiful. From teenage days correcting girlfriends to evolving into a manicurist, I realized my true canvas was my own face, mastering the architecture of eyebrows and their perfect fit for diverse face shapes.

The allure of daily transformations through permanent facial makeup captured my heart. Fueled by evolving techniques, I became a master in this transformative craft, a journey chronicled in my portfolio showcasing risk-taking beauty transformations.

Beyond aesthetics, my mission is clear—to improve lives by saving time and money on personal care. I’ve carved a unique path, creating a school that not only imparts knowledge but radiates well-groomed and natural beauty.

My job isn’t just different; it’s perfect. A testament to this perfection lies in my healed results, meticulously tracked and showcased in photos and videos. I understand the fears around permanent makeup, and with persistence and love for my craft, I’ve created a haven where transformations come to life.

Join me for a consultation, an intimate session where sketches unfold, and questions find answers. I’m not just a permanent makeup artist; I’m an architect of confidence, a maestro of beauty transformations. Discover the magic that sets my work apart—your journey to radiant, risk-taking beauty awaits.

What do you think helped you build your reputation within your market?

My reputation in the PMU market has been cultivated through a commitment to transparency and honesty. I prioritize honesty with clients, acknowledging when I may not have a solution or a clear path to address a particular concern. By providing clients with essential information before decision-making, I aim to empower them with the knowledge needed for informed choices. This dedication to offering valuable insights and being forthright contributes significantly to the foundation of my professional reputation within the industry.

Any advice for growing your clientele? What’s been most effective for you?

A key strategy that really worked for expanding my clientele is making sure clients have all the info they need. I realized that in a growing audience, repeating crucial details is vital because new folks need to hear what I’ve shared before. It’s like a loop that keeps everyone in the know.

Sharing individual cases has been effective too. When potential clients see how I solve specific problems, it builds trust and confidence in my skills.

To keep things real, I use minimal Photoshop in my portfolio. Plus, I capture photos and videos of healed works, which not only boosts interest but also gives a genuine preview of what clients can expect from the procedures. It’s all about keeping it transparent and showing the real deal.

Contact Info:

• Instagram: https://instagram.com/brilliantu_pmu?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/AnnaBrilliantPM

Image Credits
Hanna Rafalska ( it is me)