We’re excited to introduce you to the always interesting and insightful Anya Bumag . We hope you’ll enjoy our conversation with Anya below.
Anya , appreciate you joining us today. What’s been the most meaningful project you’ve worked on?
It is very exciting for me when brands I decide to show organically in my videos, accidentally come across those videos and then reach out to me to thank me for showing their item(s) on social media. There have been a few small businesses who have reached out and told me that my videos helped give their businesses a boost, as well as give them more visibility on Amazon. Other, slightly bigger brands, have proposed a collaboration after seeing an organic video of their item, and those projects are always exciting too!
Anya , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m Anya Bumag (@anya_bumag), a content creator with 1.4 million followers across TikTok and Instagram. This journey began with a love for photography, and then I eventually pivoted to product content creation and fell in love with the process! I love being able to show unique products in an informative, fast-paced and aesthetic way, so that my viewers can themselves imagine using the product in their own lives.
I usually focus on products that I genuinely find useful and would personally purchase for my own home. I also love curating budget-friendly finds and, for more expensive items, I make sure to search for and share discount deals so that my viewers can get them at reasonable prices.
https://www.shopltk.com/explore/anya_bumag
Each of my videos groups items by category, making it easy to find everything from everyday essentials, like office finds, to the perfect gift for a special occasion.
@anya.bumag Absolutely in love with this monitor stand and the cord organizer! #amazonhome #office #homeoffice #monitor #3in1 #amazonmusthave #amazonaccessories #coolgadgets #homeofficeideas
How did you build your audience on social media?
I started off with fashion content creation on Instagram as mostly a hobby – hoping that one day it may materialise into a full time job. I then began hearing a lot about the growth potential on TikTok, and dove into researching various niches on there. When I came across product review content, I fell in love with the idea of trying out and filming unique and helpful items.
https://www.instagram.com/p/C7molEFpIT4/
While working full time in a health-related field, I dedicated my weekends to making product videos. After about 5 months of doing this every weekend, and posting relatively consistently, my account began going viral. I took a leap of faith, and quit my full time job to pursue this, and thankfully it worked, and I am now able to do this full time!
My advice would be, if social media is something you would really like to pursue, you need to prepare enough reels to be able to more or less post every day for 3 months. It is then very likely that you’ll see good growth after that point – at least that was my experience when growing my Instagram.
For you, what’s the most rewarding aspect of being a creative?
It’s hard to describe how exciting it feels to find unique and helpful gadgets that are not very popular yet – that’s probably one of my favorite aspects of this job. It’s also often difficult to predict what the video will look like exactly after filming, so it’s highly rewarding when a filmed video comes together in editing and shows the item’s functionality in a satisfying way. I also really enjoy the fact that I can constantly learn and improve in this field – whether it comes to the filming, editing, background set up or even business flow optimization.
Speaking of business optimization, I believe that at a certain point in content creation, teaming up with a management agency is important. They help to better monetize content, and save time when it comes to answering emails and brand negotiations, allowing you more time for the creative aspect of the business.
I’m so thankful for my management team at 500 MGMT, as they help me to diversify my revenue streams and expand my brand through various PR strategies.
Contact Info:
- Website: https://anyabumag.com/
- Instagram: https://www.instagram.com/anya_bumag/?hl=en
- Facebook: https://www.facebook.com/anya.bumag/
- Linkedin: https://www.tiktok.com/@anya.bumag?lang=en
- Twitter: https://www.amazon.com/shop/anyabumag
- Youtube: https://www.youtube.com/@anyabumag
- Yelp: https://www.shopltk.com/explore/anya_bumag
- Soundcloud: [email protected]
- Other: https://bit.ly/500mgmt
