We recently connected with Anu Sehgal and have shared our conversation below.

Alright, Anu thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

I grew up in India and moved to the US more than 20 years ago. After the move, I was starved for authentic Indian experiences and community and devoured anything that came my way: film festivals, exhibits, book readings etc. Once I became a mother, the lack of quality and authentic Indian programs and classes became even more evident. I am an active parent and believe an awareness of one’s heritage, culture and language is key for children to become self-aware and confident individuals. I also recognize the immense benefits of being bilingual.

A as a cultural educator, I am looking forward to providing children with authentic, immersive and inspiring experiences. Through classes and events, we can offer cross-cultural exposure that can help shape knowledgeable, open-minded and respectful individuals.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

The Culture Tree promotes cultural literacy about South Asia through language and educational & cultural programs. Our goal is to create empathy, respect and understanding towards all different cultures and further inclusivity, while still helping address questions about Identity with heritage cultures.

We partner with museums, galleries, schools and libraries to implement our classes and programming. Our programs include celebration of key festivals and events, puppet shows, bi-lingual storytime, mindful eating, mindfulness and language classes in key South Asian languages.

We have dual goals:

1) Raise bilingual and bicultural children of South Asian heritage who are knowledgeable and proud of their culture.

2) Educate the rest of the children and their families about South Asia, to remove any prejudices and stereotypes that exist about South Asians.

How do you keep in touch with clients and foster brand loyalty?

Frequent newsletters, social media updates and videos and also events and media mentions I also attend networking events

We’d love to hear a story of resilience from your journey.

Switching industries was not easy, especially in NYC. When I started my company, it was a bit of lonely journey making connections, explaining what our business model is, while also running the business. But I kept moving forward, one class at a time, one event at a time and one connection at a time.

Contact Info:

• Website: www.theculturetree.com
• Instagram: theculturetree
• Facebook: theculturetreeny
• Linkedin: https://www.linkedin.com/company/the-culture-tree/
• Twitter: culturetreeny
• Youtube: theculturetree