We were lucky to catch up with Antonio Sustiel recently and have shared our conversation below.
Hi Antonio, thanks for joining us today. Let’s jump into the story of starting your own firm – what should we know?
“Well, the journey of starting my own firm, Flooring King, was both challenging and rewarding. It all began with a passion for flooring and a dream to provide exceptional service to customers. The main steps I took involved extensive research, careful planning, and building a strong network within the industry.
One of the key challenges I faced in setting up my own office was establishing credibility and gaining the trust of potential clients. Being a new player in the market, I had to work twice as hard to showcase the expertise and quality that Flooring King would bring to the industry. Building a reputation for reliability and professionalism was crucial.
Looking back, I would say that one thing I would have done differently is to invest more time and effort into marketing strategies early on. While word-of-mouth referrals were powerful, I now realize the importance of a strong online presence and utilizing various marketing channels to reach a wider audience.
For young professionals considering starting their own firm, my advice would be to never underestimate the power of networking. Building strong relationships within the industry can open doors to new opportunities and provide valuable insights. Additionally, always prioritize customer satisfaction and strive for excellence in every project. Happy customers become loyal advocates, which can significantly contribute to the growth and success of your firm.
Starting your own firm requires dedication, perseverance, and a constant thirst for knowledge. Embrace challenges as learning opportunities and never shy away from seeking guidance from experienced professionals. Surround yourself with a supportive team who shares your vision and values, as they will play a crucial role in your journey.
Above all, remain passionate about your craft and committed to delivering the highest quality work. With the right mindset, hard work, and a little bit of luck, you can turn your dream into a successful reality.”
Antonio, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Antonio Sustiel, and I am the embodiment of the American Dream. I arrived in the United States with just $400 in my pocket, no place to stay, and a limited command of the English language. Despite these challenges, I was determined to succeed and make a name for myself in the flooring industry. And today flooring King is one of the largest flooring liquidation companies in the world we have been featured on shows like Cnbc Blou Color milliner, Bloomberg TV, the American dream show, PBS, TV, success, magazine, and many more TV shows in magazines all over the world.
My journey began when I started working as a Sales person in a perfume store, working for my brother at the flea market in Fort Lauderdale
I quickly realized my passion for the sales and negotiation and the satisfaction I derived from
Product to negotiation to convincing to end results. This experience laid the foundation for my career in the perfum industry, and then later on into the flooring industry.
Over time, I honed my skills and expertise, eventually establishing my own firm, Flooring King. We provide a wide range of products and services, including the installation and maintenance of various flooring types such as hardwood, laminate, vinyl , and tile. Our goal is to deliver exceptional quality and craftsmanship to our clients, ensuring their satisfaction and exceeding their expectations.
What sets Flooring King apart from others in the industry is our unwavering commitment to excellence and customer-centric approach. We understand that each client has unique needs and preferences, and we tailor our solutions accordingly. Our team of skilled professionals is dedicated to providing personalized service, paying attention to every detail, and delivering superior results.
I am most proud of the fact that I built my business from scratch, starting with limited resources and overcoming countless obstacles along the way. From being a one-man show to now leading a successful firm,
And frankly, speaking one of the largest flooring coyAnd frankly, speaking, one of the largest flooring companies in the world, I take pride in the journey I have embarked upon and the accomplishments we have achieved.
Potential clients, followers, and fans should know that Flooring King is not just about providing exceptional flooring solutions. We are passionate about transforming spaces and enhancing the lives of our clients. We strive to create an experience that goes beyond aesthetics, ensuring that every project we undertake brings functionality, durability, and beauty to our clients’ homes or businesses.
In summary, I am proud to be a living testament to the opportunities that exist in the United States. With hard work, perseverance, and a commitment to excellence, anyone can achieve their dreams. I invite potential clients to experience the Flooring King difference and witness firsthand the transformative power of our flooring solutions.”
Let’s talk about resilience next – do you have a story you can share with us?
“Imagine arriving in a foreign land with nothing but determination and a dream. That was my reality when I set foot on American soil. I had no money, no knowledge of the language, no formal education, and no connections. But I had something else: an unwavering belief in my own abilities and an unyielding work ethic.
With no place to stay and only $400 in my pocket, I faced numerous challenges. The language barrier was particularly daunting, as I struggled to communicate and understand the simplest of things. But I refused to let these barriers define me or hold me back.
Despite the setbacks and the countless moments of frustration, I never lost sight of my goal. I knew that success would not come easily, but I was willing to put in the effort, day in and day out. I would take any job, no matter how small or challenging, because I understood that each opportunity was a stepping stone towards my ultimate vision.
Slowly but surely, I started gaining recognition for my talent as a sales person,
and attention to detail. Word of mouth spread, and my reputation grew. I seized every chance to network and build relationships within the industry. I reinvested every penny I earned back into my business, constantly striving to improve and expand.
Through sheer determination, hard work, and an unwavering commitment to excellence, Flooring King grew from a small operation to one of the largest flooring companies in the world. Today, we serve clients globally, providing exceptional flooring solutions that transform spaces and exceed expectations.
Looking back on my journey, I am incredibly proud of what I have achieved. I am a living testament to the power of resilience, dedication, and never giving up. My story is a reminder that success is not determined by our circumstances, but rather by our willingness to overcome obstacles and relentlessly pursue our dreams.
To anyone facing adversity or starting from scratch, I urge you to embrace the challenges as opportunities for growth. Find strength in your own resilience and never lose sight of the vision that drives you. With hard work, dedication, and the refusal to give up, you too can achieve greatness.
I am humbled and grateful for the success of Flooring King, and I remain committed to providing exceptional flooring solutions that enrich the lives of our clients. Thank you for allowing me to share my story of resilience and determination.”
What do you think helped you build your reputation within your market?
Our reputation is built on the foundation of consistently delivering top-notch flooring solutions that meet and exceed the expectations of our valued clients. We understand that flooring plays a vital role in enhancing the aesthetics, functionality, and overall ambiance of any space. Therefore, we leave no stone unturned in providing the finest range of flooring options to suit diverse needs and preferences.
What sets us apart is our unwavering dedication to quality. We source our materials from trusted suppliers, ensuring that every product meets the highest standards of durability, aesthetics, and sustainability. Our team of skilled professionals possesses an unrivaled expertise and a keen eye for detail, ensuring flawless installation and impeccable finishes.
Contact Info:
- Website: https://www.flooringking.com
- Instagram: Antoniosustiel_flooringking
- Facebook: Antonio Sustiel flooring king
- Linkedin: https://www.linkedin.com/in/antonio-sustiel-919a5928/
- Twitter: Flooringking1
- Youtube: https://youtu.be/QGWbwrRM240
- Other: https://youtu.be/fzANiv4JUKs
Image Credits
Antonio sustiel