We recently connected with Antonio Boswell and have shared our conversation below.

Antonio, looking forward to hearing all of your stories today. What was the most important lesson/experience you had in a job that has helped you in your professional career?

I think the most important lesson I learned from a job was, it doesn’t matter what I personally like, what matters is what will work. Before starting my business, I worked for a corporate investigations firm. I learned to gather and analyze information. Then develop a plan and make decisions that had the best chance of giving me the desired outcome. I had to lean on this process when I became head of the media department. The decisions I made not only impacted me, they impacted my team and the company. My ideas and plans had to be based on what had the best chance of working not what I liked. I use the same process when doing consultations for clients in my business.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My start in Media began in college, Alabama State University, where I majored in broadcast journalism. While there I studied radio, tv, photography, writing and production, while also minoring in criminal justice. After getting my B.A in 1995, I worked in the corporate investigations industry for over 25 years. I held positions in investigations and eventually became the head of the media department. About 8 years ago, I left my full time, corporate job and started a boutique Media company. that offers photography, videography, production, media consultations and brand development. I also produced, directed and co-hosted regional radio/tv talk shows. I realized that I’ve always been a watcher and story teller. My goal is to help people and businesses tell a story. A story that will connect with specific people for a specific purpose. I like for my work to “work”. I like to see results for my clients.

How did you put together the initial capital you needed to start your business?

I didn’t jump into my business. full time. I started semi part time, while I held a full time job. I started buying equipment, doing work and using the money to buy more equipment. My full time job continued to support me and my family.

How did you build your audience on social media?

Social Media made my business. Before using social media, no one in my area knew who I was. Being in the investigations industry meant anonymity. Social media allowed me to show who I was, what I did and my style. I started my business and a radio show around the same time. I used social media posts to promote the show and my photography at the same time. I took the images for the radio show and put my logo on everything. It allowed my name to get out quickly, because I wasn’t just a photographer but a radio show co host. Posting flyers, video, going live on Facebook, exposed me and my business in a way that lasts to this day.

Contact Info:

• Website: https://www.aboswellmedia.com
• Instagram: abozmedia
• Facebook: uncleBoz Media Specialist
• Linkedin: A. Boswell Media LLC

Image Credits

Antonio “uncleBoz” Boswell