We caught up with the brilliant and insightful Anthony Williams Raré a few weeks ago and have shared our conversation below.
Hi Anthony, thanks for joining us today. What do you think Corporate America gets wrong in your industry?
Even though there is an understanding of the importance technologies play in the corporate environment, there is still a lack of appreciation for the future investment value. A significant amount of intelligent human and technical resources investment is required for sustaining uncorrupted technology systems that support productive enterprise environments. The cost associated with maintaining knowledge, resources to engage 24/7 (if needed), and staying ahead of future or trending issues, certifications, compliance, and mitigating potential problems, is more significant than often acknowledged by Corporate America.
Suppose organizations are interested in sustainable business practices. The importance of technology management investments in future growth plays a significant role. According to Statista (2023), IT spending as a share of company revenue in 2022 identifies existing budgets from 5% for healthcare to 18% for software organizations. As budgets can often not be as consistent, Finance and Technology departments must have a close relationship and adjust based on budgeting, whether that increases or decreases. At a minimum, IT budgets should stay as close to these recommended minimums as possible.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Since 2000, Tony Williams Raré has operated within the data center, sales, and engineering industry, providing sustainable enterprise Cloud, internet infrastructure, and Cloud security solutions. From the .com bubble, some of Tony’s past clients have been Yahoo.com, Myspace.com, and Xdrive.com. Today, Tony leads a team of 25+ technology experts within his Los Angeles-based company, Global IT Communications, Inc. https://globalit.com. Tony is a transformational leader who values and cares about his team. He strives to inspire the same qualities in those around him by serving as an example of serenity, self-assurance, and knowledge.
Under Tony Williams Raré’s direction, Global IT offers managed services and IT support in Los Angeles. The Global IT team desires success for clients in their areas of expertise and is a source of confidence for employees and clients. In their work and concern for the enterprise environments they serve; they offer managed IT, infrastructure, cybersecurity, cloud services, and excellent customer support.
Global IT’s six locations – Whittier (2), DTLA (2), Santa Monica (1) & Phoenix (1) – serve professional organizations with 10-1000+ desktop users by offering proactive and adaptable support choices.

Do you have any insights you can share related to maintaining high team morale?
Employee referrals, turnover, productivity, and communication are all critical indicators of how well things are running. Be straightforward and transparent about objectives, and heal pain quickly, making a corporate culture easy to grasp and rally around.
Empower your team to find forward-thinking solutions by applying a three-step process that helps them identify and prevent potential crises of a similar nature. First, acknowledge the problem and the error, then gauge its size and consider the worst-case scenario. Finally, reverse engineer the problem and create a strategy to prevent future occurrences.


Can you open up about how you funded your business?
The constantly changing American economy makes it difficult to predict growth with certainty; however, we can learn from the instability- that it has taught resilience and that preserving financial resources and diversifying product portfolios and expertise is essential for sustainability.
Coming from New Zealand Via London, UK, was tough also, especially when you are on your own, have no professional partners, and have no financial backing or knowledge of the US economic system. I started Global IT with some small savings and a LOC from Wells Fargo of $30k, and being in the technology infrastructure industry, that quickly ran out. Fortunately, like many start-ups, I was able to add an additional LOC from Chase, and leverage vendor credit, such as Dell, for financing servers and Amex credit cards to help with purchasing hardware and materials for growth.

Contact Info:
- Website: https://globalit.com
- Instagram: https://www.instagram.com/global.it.communications/
- Facebook: https://www.facebook.com/globalitcom
- Linkedin: http://www.linkedin.com/company/globalitcom
- Twitter: https://twitter.com/globalitcom
- Youtube: https://www.youtube.com/watch?v=DD4VhJbD1FI
- Yelp: https://www.yelp.com/biz/global-it-whittier
Image Credits
https://katerinahungphotography.com https://www.instagram.com/katerinahungphotography/

