We’re excited to introduce you to the always interesting and insightful Anthony Sabia . We hope you’ll enjoy our conversation with Anthony below.

Anthony , thanks for taking the time to share your stories with us today So, naming is such a challenge. How did you come up with the name of your brand?

For both Psychedelco and 04:20 Inc., I started with the domain. It took about three months to come up with the right recipe for 04:20 and I’ve had the pedal to the metal ever since.

From late October 2015, until the night of December 10th I must have typed in 1,000 different domains trying to find one that would make the most impact the second people see it. I tried every possible “420” combination I could think of; and just when there was nothing left to pick from and I was convinced that ship sailed; it came to me.

A college basketball game played in the background, and at one point I saw the score clock with the zero lit up in front of the other numbers on the scorecard. I immediately raced to my laptop to see if I could make someone happen with that zero.

On my second attempt, I typed in 0420inc.com. From there I was off to the races. I spent that entire night wide awake. That’s where I decided I would spend all my time, effort and money defining that zero. That was me, I was the zero with nowhere else to go but up.

Psychedelco evolved from a flurry of different domain names I scooped when Denver decriminalized magic mushrooms and is a work in progress in the psychedelic community. It will be a mainstay in the psychedelic community.

Anthony , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

First and foremost, I’m a weed salesman extraordinaire. Allow me to explain, I am the first point of contact for a handful of licensed commercial cannabis growers here in Colorado and they can rely on me for 100% of their sales. They call me because they know I can get it done.

The flipside to being a one-man sales team, is that there’s a lot of work that goes into it. I work with cultivations and retail stores. So on occasion, I have to perform a little quality control to keep my dispensary purchasing managers happy. Buyers know two things when they call me. One is that I’m going to shoot straight with them. Two, is that the price is going to line up with the quality of the product I’m bringing them.

My company 04:20 Inc. is an event and promotional company that the Denver community has become deeply endeared to. We throw cannabis events for every occasion and agenda possible. We’ve been doing this for the last bunch of years. Like most entertainment and promotional companies, we’ve had about 2 years downtime, but we’ve got a couple of events under our belt for 2022 and have more in the works. We are ready to rock and roll at 04:20 Inc.

Psychedelco is a different animal all together. I’ve taken every ounce of knowledge I’ve gained from the cannabis industry and I am applying it to psychedelics. It’s an untapped market and for the first time ever it’s possible to gain traction on a commercial scale of some sort and it has my imagination going wild.

Whether it’s the artists, medicine, experience driven services, publicly traded companies, or integration therapy; the psychedelic community is growing by leaps and bounds. This is where Psychedelco is setting up shop and we will have more to announce later in the year.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

So, the majority of the people doing sales in cannabis are on a salary of some sort with a commission that gets tacked on to keep them motivated; almost every sales job I’ve ever taken has been 100% commission-based sales. That is a hard position for most salespeople to be in; especially in an industry where so many of us are literally fighting for the scraps during a race to the bottom [in regard to the wholesale price of weed] on any given day; depending on the market.

Two things have set me apart as a successful salesperson. First is the fact I do my own deliveries. I don’t submit a deal and have a transportation company pick it up and do it for me. That saves me a few days [at minimum] from start to finish. I grab it, drop it off, and bring the payment back faster than any company could. Every grower I’ve ever introduced that offer to have all gladly accepted cash or check same day as delivery. You are always better at sales when it’s do or die and your back is against the wall. There is no debate, a hungry lion hunts until it kills.

The second, would have to be that I’ve got my own clothing line. 04:20 is a universally accepted logo that is literally embraced everywhere I go. Had I not hit my stride wholesaling flower, you might have seen that brand go mainstream already, but the clothes are a byproduct of sales. Practically every buyer or manager I met wanted the shirt off my back. It feels good just being able to hand over a shirt or hoodie that looks really good with the 04:20 Inc. logo.

It’s gotten to the point where I have budtenders telling me they won’t sell me weed if I hook-up another manager with a shirt before them. It’s hilarious to me! I like to co-brand with the companies I have a strong working relationship with, and either give or sell merchandise to industry workers. The satisfaction of seeing the 04:20 brand in constant rotation during my sales rounds is priceless.

What’s been the most effective strategy for growing your clientele?

There is no two ways around it, referrals, and reputation make the best combination for developing new business connections. Don’t get me wrong; the “power salesman” in me just wants to bang doors over and over to drum up business, but this cannabis industry is a small world and there’s only so many places to sell so we focus on being the best consistently at what we do. After all we’re all just one or two degrees of separation away from the next connection.

As someone that has been a salesman for twenty-five plus years, I know how important it is to make a great first impression; that initial burst of energy that happens during an interaction is everything. When you walk into a building there is an energy shift, it’s our job to make it positive and enjoyable for whoever is there.

Whoever you’re pitching is only half as excited as you are! I also know that even the most seemingly insignificant employee can turn into the crown jewel elsewhere in the blink of an eye, so always put your best foot forward no matter who you’re talking to. I can’t tell you how many times someone has transferred into a new company from a place that I sell and they call me first to look for what they want. They could find what they want on a handful of the large brokerages or listing sites with ease, but nobody from those companies are showing up with weed, food and a few laughs to brighten their day the way I do it.

Contact Info:

• Website: 0420inc.com Psychedelco.com
• Instagram: @Anthonyrsabia @0420USA @Psychedelco