We recently connected with Anthony Roth and have shared our conversation below.
Anthony, thanks for joining us, excited to have you contributing your stories and insights. Let’s jump right into how you came up with the idea?
The business idea really sprouted from a prior decision to go to college for music business. After about a semester, I decided it was not for me and was left with no direction. I knew I liked being creative and using my creative mind to inspire and attract people. I also knew I loved taking videos or photos and editing them into whatever I want, it was a new challenge every time! So I started planning out the business strategy and who my client demographic was going to be. I eventually narrowed it down to working in product photography/videography, which has turned into senior portraits, boudoir, and podcast videography over the years!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I understand how hard it is for someone to pay for marketing because the internet is never guaranteed. Your brand may become super popular because of marketing you paid for or the algorithm doesn’t work in your favor and it feels like money down the drain. I had to make a lot of risky decisions to start this business. The first being to sell my car to get money for my necessary equipment. I knew it was going to be hard and make the job itself way more difficult but without doing that the business would not have had any money to start. I took all of my college savings and poured it into buying equipment and then started filming for businesses in the area for free to build a portfolio. After 3 months I had signed my first contract and was finally turning a profit. I have done just about anything kind of photography/videography for clients and have been so proud of every single project. Tranzitions not only shoot your content for you, but we also market it and help grow your brand from the bottom up on any platform! I am super proud of the work I’ve done locally for my community and I can’t wait to keep expanding and helping more and more business owners reach their goals! All pricing and services are on my website at Tranzitionsproductions.com!
How’d you build such a strong reputation within your market?
The unique style I shoot in is one thing that really makes me stand out compared to other creatives in the area. It is very fast-paced, exciting, gripping, content that makes your business look modern and interesting.
What’s the most rewarding aspect of being a creative in your experience?
Being able to have my own control over my projects and being able to set my own hours and plan my work around my life instead of the other way around!
Contact Info:
- Website: Tranzitionsproductions.com
- Instagram: https://www.instagram.com/tranzitionsproductions/
- Facebook: https://www.facebook.com/TranzitionsProductions