We’re excited to introduce you to the always interesting and insightful Anthony Feghali. We hope you’ll enjoy our conversation with Anthony below.
Anthony, appreciate you joining us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?
When things are going smoothly and well, being a business owner is the best job in the world. However, I often think about what it would be like to have a regular job during times when I am dealing with rough patches and large problems in the business. Sometimes it would be nice to be able to have a supervisor to push the problem up to and go home and forget about it, but as the brand owner, that doesn’t exist.
Being a business owner is risky, you can work for a year and make no money, or even lose money. At a regular job, you have the stability of your salary, health benefits, resources.. and more
We as humans often love to wonder if the grass is truly greener on the other side. I have a lot of friends who work a regular job, make great money but complain about their work and want to start a business someday.

Anthony, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a life long entrepreneur who has started various types of direct to consumer, consumer packaged goods businesses over the last 10 years. I started in my senior year of high school and haven’t stopped since.
Currently, I own a better-for-you energy drink that you mix at home called Dubby Energy. Our product is a powder that you mix into water at your leisure. We have 8 amazing custom made flavors and are free of artificial colors or dyes, fillers, sugars, or other random ingredients.
I am really proud of this company because we are growing and making noise in one of the most competitive spaces in the CPG sector. To have survived 3 years with year over year growth is a really proud thing for me and I am excited for the continued challenges that we get the opportunity to overcome as we grow.

Let’s talk M&A – we’d love to hear your about your experience with buying businesses.
After I sold my first business I was excited and randomly bumped into a reddit post about someone asking where to sell their online, mexican candy business. I private messaged the individual to learn more and found out he was 2 hours away, so I drove up with some friends to meet him and I ended up buying his garage sized candy business (which was failing and about to go out of business) for $3700.
This was a terrible deal for me but I was 20 years old and just excited. I later took this candy business to 80,000 yearly orders and sold it 5 years later.

Conversations about M&A are often focused on multibillion dollar transactions – but M&A can be an important part of a small or medium business owner’s journey. We’d love to hear about your experience with selling businesses.
I sold the mexican candy business five years afer buying it. The biggest lesson I can say is invest in your attorney early on. I, like anyone else was looking to save money where I could and only brought in my attorney for select purposes and for the final agreement, however I would have saved myself a lot of money and time had I just invovled the attorney from day one, in negotiations, and helping craft our conversation in my favor.
It’s also important to keep clean books. Buyers need to be able to understand all your numbers and use those numbers to make their own decision on if your business is suitable for them. Confusing numbers that don’t make sense or add up will likely be a red flag to your buyer.

Contact Info:
- Website: www.dubby.gg

