Alright – so today we’ve got the honor of introducing you to Anthony Echavaria. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Anthony thanks for taking the time to share your stories and insights with us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

One of the biggest trends we’re seeing in the industry right now is the power of Social Media and the phenomenon of content going viral. Instagram has evolved into a crucial platform for brands and creators, with a strong emphasis on short-form video content, particularly Reels. The algorithm heavily favors engaging and creative videos, making it easier for even small creators to reach a wider audience quickly.

Going viral on Instagram can significantly boost a brand’s visibility and engagement. We’re noticing that authentic, relatable content tends to resonate more with audiences, leading to higher chances of going viral. Behind-the-scenes glimpses, user-generated content, and interactive posts like polls and questions are gaining traction. Additionally, leveraging trending music and participating in popular challenges can enhance discoverability and engagement. Brands that can tap into these trends and create compelling, shareable content are seeing remarkable growth and impact in their social media presence.

Anthony, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We’re childhood friends who create engaging social media content for the food industry. Hailing from New Jersey and now in Scottsdale, our work blends Anthony’s creative direction with Adam’s engineering precision. Our videos, inspired by art, music, and movies, are more than cooking guides—they’re playful, artistic expressions that make cooking approachable and enjoyable, all while showcasing high quality products.

Our unique touch lies in our diverse range of dishes and fun skits. We value community, often collaborating with local stores and restaurants. We’re passionate about inspiring food enthusiasts and aim to collaborate with renowned establishments and fellow creators while staying true to our love for food and creativity.

What do you think is the goal or mission that drives your creative journey?

Our goal is to bring attention to high-quality local companies in the food industry. We strive to showcase the best local flavors, stories, and traditions, highlighting the unique offerings of each business we collaborate with. By creating engaging and visually appealing content, we aim to connect food enthusiasts with exceptional local products and inspire a deeper appreciation for the culinary arts.

We’d love to hear the story of how you built up your social media audience?

Building our audience on social media has been all about consistency. We’ve ramped up our production to post once a day, which has significantly improved our following. For those just starting out, my advice is to post consistently and often, but never at the expense of quality. Regular, high-quality content keeps your audience engaged and helps grow your community.

Contact Info:

• Website: https://www.pasta-now.com/
• Instagram: https://www.instagram.com/_pasta_now/
• Facebook: https://www.facebook.com/profile.php?id=61552125280547
• Youtube: https://www.youtube.com/@_Pasta_Now
• Other: TikTok: https://www.tiktok.com/@_pasta_now