We’re excited to introduce you to the always interesting and insightful Anthony Anderson. We hope you’ll enjoy our conversation with Anthony below.

Alright, Anthony thanks for taking the time to share your stories and insights with us today. Can you tell us the backstory behind how you came up with the idea?

Vossen Wheels is a miami based luxury wheel manufacturer established in 2005/2006. It was my first job straight out of school.

The brand is known for European luxury designed wheels, and quickly expanded internationally. Japan being one of those locations, where wheels and style is completely different in the industry.

I suggested a full-face design one year. Something new to the brand, and very different than what Vossen has designed. Creating this mold in a cast was a huge risk due to inventory.

This was at a time where Instagram was focused mainly on photography. When a mention on social would help to grow your account. As a creative, We pitched this concept of releasing the wheel with the individuals that help the brand strive and grow, the photographers!

We created a full experience for this wheel launch. Curated a box for center caps, with a certificate of the wheel as each wheel center cap was numbered individually. It gave you an exclusivity feel. Merch, coffee mug, keychain, stickers, all was included when purchasing this wheel.

I connected with a group of photographers and owners of specific vehicles to get this project started. Received samples of the wheels, ordered specific tires for each vehicle owner, and shipped them to them, while they were informed this shoot would be a behind the scenes capture and not for the public release. We kept these wheels hidden from the internet and our local dealers / shop owners. Traveled to New York, Miami, California, where we piggy backed on the shoots to chat with the photographers on their process, giving you a behind the scenes look of their process. 6 months later after everything was photographed, we setup an event, a space that gave you a gallery look and feel, and flew in all of the creatives to showcase their work to an audience for the first time. This was the launch of the wheel!

Hundreds of people with social media followings were sharing the photos, the wheels, the event. The content roll-out was organic and being shared from locals, creatives, business owners, show owners, and influencers. I think in this time of 2026 that would be the pitch, the idea, the strategy roll-out, at least that is what we notice nowadays. VLE released 11 years ago.

As a creative, we gave back to the individuals that matter the most in my opinion. The photographers! The creatives that help build this campaign.

Anthony, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Anthony Anderson, a creative and content leader based in Fort Worth, Texas, with over 15 years of experience building brands through social strategy, video production, and campaign development. My background spans some pretty diverse industries from automotive and lifestyle brands to aerospace and defense and that range has really shaped how I think about storytelling.

I studied Graphic Design at NSU Art Museum Fort Lauderdale, and that foundation gave me a strong eye for aesthetics and composition.

A lot of brands struggle with one of two things: they either have a clear vision but no real execution infrastructure to bring it to life, or they have a lot of production output but no cohesive strategy tying it together.

I live in both worlds. I can walk into a room and help define what a brand should be saying and why, and then I can walk onto a set and direct the content that delivers that message. That combination of strategic thinking and hands-on production is what I think sets me apart.

What do you think is the goal or mission that drives your creative journey?

At the core of everything I do, the mission has always been the same: make people feel something about a brand they wouldn’t have cared about otherwise.

Early in my career, working in the automotive and lifestyle space with brands like Vossen Wheels and Rotiform, I saw firsthand what happens when you give a brand a genuine voice and a real point of view on social media. You don’t just gain followers you build a community.

What do you find most rewarding about being a creative?

Having someone see with their eyes the marketing efforts and what it has created.
I have had to chance to witness this 3x in my career where my colleague may have doubted
a campaign, event, or social strategy and seeing it work 10x over.

Contact Info:

• Website: https://www.ayoandrsn.com
• Instagram: https://instagram.com/ayoandrsn
• Linkedin: https://www.linkedin.com/in/aanderson86/