We recently connected with Anthony and Christina Johnson and have shared our conversation below.
Hi Anthony and Christina, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
Covid 19 changed many aspects of the publishing industry. Bookstore closures, supply chain interruptions, and the masses of people working from home, influenced how people prioritize their time, finances, and overall well-being. As a family-owned and operated Indie Publishing company, Testimony Publishers, LLC.® has diverged from the publishing industry standards and positioned ourselves, and our clients, to have full control over our intellectual property, book royalties, and product distribution. More people, than ever before, are becoming published authors. But, whether they publish traditionally or non-traditionally, they’re finding it extremely difficult to earn consistent income from their books. This not only leaves them feeling disappointed and depressed, but also dissatisfied and frustrated. Our team has set the highest standard in the self-publishing industry because we provide the resources and tools for our clients to establish their own self-publishing companies, receive all of their book royalties, and maintain ownership of their copyrights.
Anthony and Christina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
We’ve faced our fair-share of hardships. From medical emergencies to layoffs to homelessness, we’ve always felt a calling away from the traditional 9-to-5. It was during life’s many lessons that we accumulated so much insight that could help others. So, we began publishing books for our family, and people began to take notice. That’s when Testimony Publishers, LLC.® was born. We specialize in “done-for-you” and “done-with-you” writing & self-publishing services that help Experts, Leaders, Professionals & People of Faith leave a lasting legacy and increase the global impact of their business or ministry. Now, more than ever, it is important that we refuse to let others write our stories for us and control the narrative. Our time-tested writing frameworks and publishing strategies have helped us get featured in “Business Insider” and have helped our clients become profitable Amazon international bestsellers who are sharing their stories and expertise with the world. We’re laser-focused on our clients AND the needs of their communities. We’re also concerned about every aspect of their writing and publishing results. It’s unheard of in the publishing industry for authors to keep 100% of their profits and royalties, maintain full control of their literary work, and remove the “middle man” when purchasing copies of their books. However, at Testimony Publishers, LLC.®, this is our company’s standard because we’ve been called to build businesses and ministries that can be handed-down for generations to come. You can’t pass-on a job to future generations, but you can pass-on something you’ve produced…like a book.
How did you build your audience on social media?
When it comes to building an audience on social media, most people believe you have to have a large audience to find success online. But, that simply is not true. Our “sweet spot,” thus far, has been smaller communities that are professionally intimate, almost like networking hubs. Our clients love this aspect of what we provide, because it gives off a “mastermind” feel, without the overwhelm of always having to take the lead. Instead of toiling to build a following the traditional way, we’ve chosen to build our own private communities, like “Self-Publishers Hub,” and “Entrepreneurs Who R.I.S.E.” This way, our community members will find unparalleled value, and never feel like just another number.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the hard lessons we had to unlearn was the belief that we had to “write a similar story” to everyone else’s. When we were growing our family, many people told us that we were crazy. When we left our jobs to build family businesses, many people told us that we were crazy. When we began homeschooling, many people told us that we were lunatics. Now, two successful businesses, eight children, and multiple Amazon International Bestsellers later, we wouldn’t have it any other way. When God is calling you to step out on faith and walk into uncharted territory, many people will not see the vision. But, they don’t have to see it. God gave it to you so let Him order your steps and watch Him work everything out for your good.
Contact Info:
- Website: https://www.testimonypublishersllc.com/
- Instagram: https://linktr.ee/anthonycjohnson
- Facebook: https://www.facebook.com/groups/wealthbeyond6figures
- Linkedin: https://www.linkedin.com/in/christinamarciajohnson/
- Youtube: https://www.youtube.com/@testimonypublishersllc
- Other: https://www.testimonypublishersllc.com/bestsellerchecklist
Image Credits
Testimony Publishers, LLC.®