We’re excited to introduce you to the always interesting and insightful Anson Omar, Arjan Suri, and Ayan Bakshi. We hope you’ll enjoy our conversation with Anson below.
Anson, Arjan, and Ayan, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Last year, two friends reached out to me, explaining a challenge that felt all too common: maintaining personal finances. As high school students, we noticed the vast majority of our peers had close to zero knowledge about saving, budgeting or investing. Seeing as we would have to learn how to start saving for college soon, this issue was particularly crucial. When we further discovered that only 57% of people in America, the strongest economy in the world, are financially literate, we had no choice but to start our initiative.
Anson, Arjan, and Ayan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Arjan, Ayan, and I are highly motivated students with a passion to drive meaningful change through entrepreneurship and technology.
Our 501(c)(3) Nonprofit, known as Enrichify, promotes accessible financial education and awareness through artificial intelligence. We have developed services for becoming informed on personal finances no matter your starting point. This includes personalized stock recommendations, smart budgeting, and AI-based chatbot advice in an integrated web app. Through tireless work, we have obtained over 1,000+ users and $7,500 in current donations. In addition, we have reached over 15,000 people through social media, namely Instagram, and accumulated over 1,000 followers.
As a group, we have reached out to several organizations and stakeholders around our community such as Mayor McCaskill, Southlake Foundation, and the Chamber of Commerce. From this, we have gained insight to how we can directly contribute as a nonprofit organization. In early September, we will be speaking at a Southlake City Council meeting about our work and passion towards financial education.
What’s been the most effective strategy for growing your clientele?
Since launching our AI services to the public, we have reached over 1000 users through social media and giving pitches. On social media alone, have acquired 120k+ impressions primarily through targeting a specific audience: teens and young adults interested in getting started with investing. Through marketing campaigns based on this demographic, we have brought in thousands of website visits which contributes towards gaining new users. Another way we have gained users is through user feedback. Before we released to the public, we allowed access to a limited amount of people to get their honest feedback on our software. Their input led to us to deeply refine our services and gain long-term users.
Can you open up about how you funded your business?
During the developmental phase of Enrichify, we presented our work to close friends and family to acquire the base level of funding to support website development. As we released our services to the public, we acquired the funding to continue facilitating our AI services primarily through community events. At events, we met numerous people who were interested in our mission and wanted to contribute. Furthermore, as one of the youngest members of the Southlake Chamber of Commerce, we have been able to establish connections with other entrepreneurs and stakeholders throughout our community.
Contact Info:
- Website: https://enrichify.org
- Instagram: @enrichifyinc
- Linkedin: Enrichify
Image Credits
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