We were lucky to catch up with Annie Combs recently and have shared our conversation below.

Alright, Annie thanks for taking the time to share your stories and insights with us today. So, naming is such a challenge. How did you come up with the name of your brand?

The name of my business, PERK, truly speaks for itself! From the second we came across the name, it immediately started describing the ideas that I had behind the business. Creating perks, perking people up, and celebrating perks in life such as engagements, birthdays, and accomplishments encompass the idea behind the name.

Annie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I began perk in April 2020 when I quickly needed gifts for my 4 college roommates. Our senior year got cut short due to covid and I wanted to give them something special to commemorate our time together! I paired a mini bottle of champagne with a cute champagne flute and a heartfelt tag and immediately was obsessed with not only how cute they were, but how fun they were to create! From that instant, I sat down and started writing down ideas. After a few days of brainstorming, PERK was created. As many businesses, it started out small and was used by friends and family. Since then, PERK has grown in ways I could only dream of! I have gotten the chance create perks such as wedding welcome boxes, corporate holiday gifts, every celebration, and especially when people need some perking up. Being able to create a custom gift for someone when they need it the most is one of my most favorite parts of perk. No two perks are the same and each gift that I create is custom designed for the recipient based on what they enjoy!

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

Perk has been run solely through Instagram since the beginning! BUT, I’m a dreamer and have some big plans ahead… stay tuned :)

What’s worked well for you in terms of a source for new clients?

Current clients! Whenever a client places an order for a friend that has either never heard of perk or never received a perk before, they often become new clients! It’s really special to see first hand the chain reaction that occurs.

Contact Info:

• Instagram: @enjoytheperk