We caught up with the brilliant and insightful Annette Watson-Johnson a few weeks ago and have shared our conversation below.

Annette, looking forward to hearing all of your stories today. How did you come up with the idea for your business?

I am an three time Amazon Best Selling Author and the CEO & Founder of Dynamic AWJ Products LLC. We offer both products and services. I would like to introduce you to one of our product lines. I finally understood the saying “God knows your heart”. I was always inquisitive as to why so many of my relatives suffered from the same type of sickness and ailments and how could I avoid them. Then I realized that my parents had done their best to break this generational curse. I am one of 11 children, they gave us daily vitamins and restricted our diets to include less sugar, more protein and reduced pork varieties. I passed on my heathier eating habits to my children. We rarely got sick compared to our friends, neighbors and church family. As an adult I realized that vitamins and minerals played a key role in our overall wellbeing. I wanted to help others but had to rationalize the why before I could be part of the solution. In my book “Girlz Run The World In Peals, unveiling the mask to reveal our pearls (pages 4-6) I write “Before being enslaved in the USA, my African slave ancestors went from eating mostly organic healthy fruits, nuts, vegetables and meats without chemical interference to garbage because they were considered less than human by their American slave masters. My ancestors work extensively. When the body exert energy but does not replenish the 92 minerals and vitamins needed to keep it sustained, it becomes deficient. To remain healthy a diet should be fed 80% alkaline forming foods and 20% acid forming foods. This means consuming more top alkaline foods such as fruits, vegetables, nuts, herbs, herbal teas, seeds, green juice, melons, lemons and seeds. In Genesis 9:3, God said “Every living creature will be food for you; as I gave the green plants, I have given you everything”. The slaves were deprived of the healthy foods and was left with foods high in fat like the parts of the pigs that the slave masters did not want their families to eat such as the pig intestines (chitterlings, pig feet, pig ears, pig tails, pig skin) and the same with the other animals”. “They took the garbage they were given along with the items from their gardens which allotted them to create delicacies for their families. To make these foods taste better they used highly saturated oils, butter, extra salt and sugar”
“Over time this new type of food became the staple among my ancestors, then passed down to the African American slave decedent communities. Today, we call it Soul Food. Soul food is still rooted in the enslavement of African Americans because we had to make do with whatever we had on hand. To some, Soul Food means that we all come together as a family or community to share these foods and recipes as our ancestors. It also means food, family, and tradition. Here we are many years after the 1865 abolishment of slavery, yet many African Americans continue to buy and use these same or equivalent ingredients”.
“So, I cannot blame my ancestors for passing down these disease-causing recipes because we may not be here if they had not. Genes definitely played a role as well. So does the environment in which people live, socioeconomic status — and, yes, again racism. But when I learned that many in my family had succumbed to the diseases that these foods may have caused, I then understood what my dad meant when he said, “we don’t have to eat like slaves”. Although he himself was raised on these foods and was affected by them in his adulthood, he decided to remove many from his children’s diet”.
Then in late 2018 while I was in a deep sleep, I heard a loud voice say, “Just Get Well”. It woke me. That morning I called my parents, brothers and sisters that where Pastors and leaders of the church to get the meaning because I was thoroughly convinced it was the voice of God. None had an answer other than pray and ask God for guidance and let him lead you. That is exactly what I did, and he led me to my kitchen as he unveiled a gift, I did not know I had. I had the gift of an herbalist.
I began creating sea moss gels, powders, capsules, creams, body wash, bath teas, and scrubs infused with herbs that can help my family get better. This is what I thought God wanted me to do. I sent these products home to my family and the results were astounding. My siblings who suffered with neuropathy felt less pain and was able to walk without a walker, arthritis sufferers had reduced pain, those who suffered with high blood ailments doctors reduced their medications as their blood levels dropped to better ranges, eczema sufferers finally found a product that reduced the excessive dry skin and inflammation. Everyone skin was glowing as the cream worked as an antiaging agent and the list goes on as testimonials poured in. I was happy that God led me into the kitchen to help my family, but I guess God was not done with me. My family began testifying to others and they began contacting me and begged for me to create products for them. Then they told testified to others. I got so busy that I had to create an online store to accommodate the orders. My father later informed me that I inherited this gift from my great grandmother Clara Watson. She was considered the herbalist in her community. She was important to them because blacks could not receive the best medical care nor could afford medication or products back then.

Annette, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was always known as the family Wellness Ambassador, so it was not a surprise to my family that God used me to serve others in this way. As mentioned in the aforementioned, because of the demand for my sea moss products, I created an online store and named it “Just Get Well Sea Moss”. God saw that many are suffering and needed a little help in their wellness journey. My sea moss products provide all of the 92 vitamins and minerals God created us with plus they are infused with additional teas and herbs. I create my formulas to target certain deficiencies that lead people to have ailments.

What set my products apart from those already on the market is the fact that my products are not only organic, vegan, & plant based, they also provide the max vitamin & minerals possible. I consider my products holistic vitamin supplements for the internal and external body. They include ingredients that God created, I just formulated them to make amazing products that actually works.

Since my initial dream, God has provided me with a few ingredients which led me to create and add new products. In 2020 I ensured that my family was taking using my products to build up their internal and external immune systems to combat COVID19 pandemic. My customer base has grown and now I am being led to open a brick and mortar location. Ribbon cutting is set for Dec. 3, 2022. As I continue to be obedient to what God led me to do, I will continue to create, educate, and testify to those he lead to me or those who would listen.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

I have funded and currently hand make all of my products. I attempted to work with a manufacturer so that I can meet the demands of larger orders, but it proved to be an epic failure. I worked with this company to see how it would eventually cost my customers if I took this route. I paid for expensive samples, and they were not what I asked for. I asked for vegan, organic and plant based ingredients only. They stop answering my phone calls and emails. So, I asked God to help me with a building so I could manufacture my own products. Until I will continue providing my customers with my hand made products.

We’d love to hear about how you keep in touch with clients.

I am blessed because when you are obedient to what God led you to do, he will send others to you. My brand started with my family using their testimonials to tell others, then their friends told a friend, then on and on. Word of mouth has made a huge difference. I also post on all my social media platforms several times a week. I really did not foresee my self-self-traveling as a vendor. God told me, “You have to get out and meet the people where they are”. So, I did. I am truly passionate about what God has me doing and pray that more people “Just Get Well”.

Contact Info:

• Website: www.justgetwellseamoss.com.
• Instagram: @justgetwellseamoss
• Facebook: @dynamicawjproductsllc
• Youtube: @justgetwellseamoss
• Other: Face Book: @justgetwellseamoss @girlzruntheworldinpearls @girlzruntheworldinpearlsbookcollaboration amazon.com/author/annettej4ever

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