Alright – so today we’ve got the honor of introducing you to Annette Mashi. We think you’ll enjoy our conversation, we’ve shared it below.

Annette, appreciate you joining us today. Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?

When I left my full-time job at Intel after 17 years, I felt lost and confused. At 50, I was searching for my next step, but returning to a corporate position felt daunting. And after years of working for others, I craved freedom.
I reflected on what brought me joy throughout my career. I’d always had a love of words and was known for creating training manuals that actually made sense to people. Whatever business I started, writing would be at its heart.

The breakthrough came during an unexpected conversation on a bus trip. I met a woman who was writing blogs for architects, and everything clicked into place. With my Architecture degree and hands-on experience designing and building my own home, I was uniquely positioned to step into her role when she moved on.

However, building a sustainable business required more than one client. My cold pitches to architects got a few phone calls, but the volume remained low. Social media felt like screaming into the void. The problem was clear: architects didn’t feel the pain of needing educational content, so they wouldn’t pay for the solution.

After eighteen months of frustration, I shifted my focus to female business coaches and consultants who specialized in mindset, systems, and financial growth. These clients wanted visibility and were willing to invest in marketing. I wrote website copy, sales pages, lead magnets, and email sequences, expanding my expertise and growing my confidence.

My true passion emerged when I worked with female designers and women in the construction industry. There’s something about elevating female voices in a male-dominated industry that gave my writing a bigger purpose.

So I returned to the clients I was passionate about serving. I create compelling content that makes women in design impossible to ignore. I give female architects, interior designers, and women in construction the visibility to cut through the noise and win their dream projects. Through strategic storytelling, I highlight their unique value and superpowers, enabling their creativity and expertise to truly shine.

Building a business is a winding road with twists, turns, and bumps along the way. But the satisfaction of collaborating with women I love so that their businesses can thrive makes every challenging step worthwhile.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

With a degree in Computer Science and in Architecture, my superpower is combining analysis with imagination.

I create magic with words. Through Write Wizards, I give visibility to female architects, interior designers, and women in construction so they stand out from the competition, attract their ideal clients, and win projects they love. By showcasing their true value through powerful storytelling, I help their creativity shine in an industry where they deserve to be seen.

I ensure the content for women in the design industry is as functional and seamless as the spaces they design. I highlight their magic behind every project. I don’t just tell their stories—I make sure the world listens.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy to grow my clientele is networking. People buy from people they know, like, and trust.

Networking isn’t about finding clients. It’s about making connections with people who will talk about you when you’re not in the room.

It’s also about finding strategic partners. Others who serve the same clients as you can partner with you to find clients or recommend you to their clients. I partner with web designers and brand strategists.

I regularly contact my network of people to see how they are and to stay top of mind.

We’d love to hear a story of resilience from your journey.

For 2 years, I’ve been living in a war zone. I meet with clients, never knowing if, in the middle of the meeting, I’ll need to go to my bomb shelter.

The sound of artillery shells and the roar of the air force jets overhead was constant. My little black dog, Max, never left my side (terrified of the booming). I sit at my desk, creating magic with words, the content my clients need to market themselves.

I temporarily close my mind to the names and faces of the soldiers who are dying daily. I suppress the images of the female hostages and block off thoughts of what they suffered. I limit my exposure to news and social media to prevent myself from getting sucked into the abyss.

I watch the families of the hostages traveling around the globe, pleading for the release of their daughters, sons, fathers, brothers, and sisters. I allow myself to feel helpless, to grieve, and I let the tears fall from my eyes.

Then, I shake it off as best I can—knowing that surviving and thriving is the best revenge.

The backlash from clients abroad, who hold differing views on what is happening in Israel, has led to a loss of business. I have no choice but to rise above negative feelings and hatred to keep my business moving forward.

Contact Info:

• Website: https://www.writewizards.com/
• Instagram: https://www.instagram.com/annettemashi/
• Facebook: https://www.facebook.com/annette.mashi
• Linkedin: https://linkedin.com/in/annettemashi