We’re excited to introduce you to the always interesting and insightful Anna Livitt. We hope you’ll enjoy our conversation with Anna below.

Anna, appreciate you joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

One of the strongest trends right now is the rise of #CleanGirlAesthetics — wellness as a lifestyle. It’s all about living with ease, care, and beauty. She starts her mornings with movement, sips green juice, lights a candle while getting ready, goes for long walks, and chooses spaces that feel soft, inspiring, and curated with love.

Lure Studio was made for this kind of energy. With its beautiful, photogenic interior, it’s one of the most aesthetically unique studios in Miami — a space that instantly feels magical. The atmosphere is elegant, light, and full of joy. Whether you come for a class or to celebrate a special moment, everything is already set up to feel elevated and unforgettable. That’s why birthdays, bachelorettes, and girls’ gatherings at Lure are so memorable — the space itself creates a sense of wonder. You just walk in and feel it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My background is in film and creative direction — I studied at the New York Film Academy and spent years working on commercial shoots, branded storytelling, and even directing short films for festivals. I’ve always been drawn to atmosphere, light, emotion — how something feels. I never planned to open a studio, but at some point, I realized that the most powerful experiences happen in real life.

As the world became more digital, I found myself craving something human. I wanted to create a place people would actually leave the house for. Where conversations happen face to face, not in chat bubbles. Where energy is shared, real friendships begin, and something as simple as movement brings people together. A space that reminds us what it feels like to be fully present.

That idea became Lure Studio — a boutique space in Miami where wellness meets beauty. We offer aerial classes, Pilates, Latin dance, high heels, and intimate, community-based events. We keep the space intentionally small, so every class feels calm, focused, and almost private.

What I love most is how naturally the studio fits into our clients’ lives. Moms come in with their kids for aerial classes, then stay for their own. Some women come just to exhale — to step out of the noise and spend an hour in a space that feels soft, thoughtful, and completely their own.

I’m proud that we’ve built something so personal — a place people want to return to not out of routine, but because it genuinely feels good to be here.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A big lesson for me was learning not to wait for the “perfect moment” to begin.

When I was building the studio, I kept holding back — not because I wasn’t ready, but because I was waiting for every single detail to fall into place. I wanted the exact right lighting, the dream sound system, the perfect playlist, even the finishing touches on the mirrors or signage. I told myself I’d launch when it all looked and felt just right.

But the truth is, nothing ever feels 100% ready. There’s always another lamp, another setting, another upgrade you could make. And the longer you wait, the more disconnected you become from momentum — and from your own excitement.

Once I let go of that need for everything to be perfectly finished, everything started moving. We opened. People came. And what they connected to wasn’t some polished final version — it was the energy, the idea, the care behind it.

Now the studio does look and feel exactly how I dreamed — but I’m so glad I didn’t wait for that version to exist before starting. That’s the advice I’d give to anyone: don’t pause your story waiting for perfection. Start, and let things grow beautiful from there.

“Don’t wait for the light to be perfect — open the door and turn it on.”

Any fun sales or marketing stories?

Right before New Year’s, I decided to gift all our guests Santa and Snow Maiden outfits for an aerial class. It was a bold move — not your usual fitness promo — but it turned into something magical. People were flying in hammocks dressed in holiday costumes, laughing, filming, glowing. The content went viral instantly.

Since then, we’ve kept that spirit going. We now prepare something special for almost every holiday — a mini celebration, a theme, a surprise. If you come to class around Halloween, Valentine’s, or even a random Tuesday — you never know what you might walk into. A little music, a little sparkle, a moment that makes your day.

For me, that’s what marketing is: creating something unexpected — and unforgettable.
“We don’t just plan classes — we plan little moments of joy.”

Contact Info:

• Website: https://lurestudiomiami.com
• Instagram: https://www.instagram.com/lure_studio?igsh=bHF5b3lpc3BqazJs
• Facebook: https://www.facebook.com/share/1Yr7v3ae4K/?mibextid=wwXIfr
• Yelp: https://yelp.to/0Btkd6M0mh
• Other: https://www.peerspace.com/pages/listings/673cd0a6deb5e4e57083e522?utm_source=copy_link&utm_campaign=listing_sharing

Image Credits

Photographer: Anastasia Filip- Lure Studio Team