Alright – so today we’ve got the honor of introducing you to Anna Livermore. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Anna , thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

At my company V.Mora we stand strong in supporting designers and unveiling the “industry secrets” so many people stay tight lipped about. We work hard to make launching a clothing line easy and fun! I have been launching designers for 15 years, every possible roadblock, fear or potential issue that might hold a designer back, I am prepared for, have a checklist, template or a resource to help through. My clients and I hit the ground running. Not only do we help with the logistics of launching but the fear and struggles of being a business owner too. Our clients leave feeling empowered and ready to take the industry on in full force.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

V.Mora started with one goal: to ensure the success of designers by giving them the kind of quality service and insider expertise that they won’t get from anyone else in the fashion industry.

I pride myself on paving my own roads and, when necessary, breaking the rules in an industry where too many are too often afraid to take chances. The result; V. Mora is a bold firm with a nimble and forward-thinking approach that’s based on real-world experience and total dedication to clients.

What started as a one-woman operation in Anna’s Chicago apartment has grown to a fully staffed company in New York City with clients all over the world.

I’ve got the credentials to prove I’m worth my salt in the fashion world. My connections are wide-ranging and deep. But it’s my breadth of practical experience — and the insight and work ethic resulting from that experience — that makes me such a valuable resource for any designer, novice, or expert.

Let’s talk about resilience next – do you have a story you can share with us?

Back before I had V.Mora, I was studying under a master seamstress. She was from Iraq and was taught to sew at 13 years old at a shirting company. Let me tell you, she was tough. She watched me one day cut a fabric off grain that cost $600 per yard. The designer came back as was LIVID! I looked at her and attested “You WATCHED me do that!” in which she replied, “You will NEVER do that again.” then cried, she asked me how old I was, I said 25 and she told me that was “Too old to cry like a baby!” I ran to the bathroom, cried some more but then realized she was right, I was too old, and I wanted her to teach me to sew, I was determined. So from there on out, I sat next to her and did everything she said. She would often threaten to stab me with pins to make me not forget things, but she never really did. Truth is, she cared about me a lot and wanted me to be successful in what I did, she just taught me the way she knew how. The skills I learned from her are the backbone of my current success and I haven’t cut fabric off grain since that day.

Have you ever had to pivot?

Pivoting is the only thing that keeps any business alive. Being in business as long as I have I know that I can survive anything that is thrown at me. I have been through difficult situations with both clients and employees, I have been through recessions, ups and downs and everything in between. Knowing I have this skill to not stay too attached to an idea or how things are “supposed to be” keeps me light on my toes, ready to pivot and change directions, And just when I thought I had been through it all, covid happened.

During covid not only did I have to figure out what my business was going to do but I had to be a leader for my staff and all my designers. Not to give up and to figure out how to move forward. We pivoted all manufacturing to presale, pulled in local seamstresses to help sew the production, did photoshoots in our backyards and saw the silver lining in all of this. For the first time in a long time, people were willing to wait on something they purchased, customers were more interested in who they were buying from and why. Plus, everyone worked hard to help out, making masks, gowns, whatever they needed. It was magical to see.

Contact Info:

• Website: vmora.com
• Instagram: @annavmora @vmoraconsulting
• Facebook: https://www.facebook.com/anna.livermore
• Linkedin: https://www.linkedin.com/in/anna-livermore-48a7701b/
• Youtube: https://www.youtube.com/channel/UC46sWXnsmp85epjP3HLgMMg
• Yelp: https://www.yelp.com/biz/v-mora-new-york