Alright – so today we’ve got the honor of introducing you to Ann Landstrom. We think you’ll enjoy our conversation, we’ve shared it below.

Ann, looking forward to hearing all of your stories today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

My journey to scaling my photography business and expanding into media wasn’t an overnight success; it was a meticulous process of transformation, guided by hard work, the insights of mentors and coaches, and a relentless pursuit of excellence. When I began, my business was a small operation, driven by a passion for capturing moments and the essence of my subjects. However, I aspired for more—not just for personal achievement but to empower others through my work. Laying the Foundation
The early days were about laying a solid foundation. I invested time in mastering my craft, understanding the intricacies of photography, and exploring various styles and techniques. This period was crucial for defining my signature style—blending branding, boudoir, and fine art portraits. However, mastering the art was only part of the equation; understanding the business of photography was equally important. I sought out mentors who had navigated the path before me, absorbing their wisdom on everything from client relations to financial management. These mentors provided invaluable insights that helped me avoid common pitfalls and make informed decisions.
Embracing Digital Transformation
As digital platforms began reshaping the landscape, I recognized the need to adapt. This meant not just digitizing my portfolio but leveraging social media and online marketing to reach a broader audience. Coaches in digital marketing and branding became pivotal in this transition, helping me craft a narrative that resonated with my target audience. It was a learning curve, but embracing digital transformation allowed me to scale my visibility and attract clients beyond my immediate geography.
Diversifying Revenue Streams
Scaling up requires thinking beyond traditional revenue streams. I diversified my offerings, introducing photography workshops and online courses. This not only provided additional revenue but also positioned me as an authority in the field, attracting opportunities for speaking engagements and collaborations. Each step was a calculated risk, guided by the advice of my coaches and my own market research.
Overcoming Challenges
The journey wasn’t without its obstacles. Economic downturns, changing market trends, and personal challenges tested my resilience. A significant turning point was rebuilding my life and business post-divorce. This period taught me the importance of adaptability and the strength of vulnerability. My mentors and support network were crucial during this time, providing both emotional support and strategic advice.
Continuous Learning and Innovation
Scaling up is a continuous process of learning and innovation. I invested in professional development, attending workshops, and enrolling in courses to stay ahead of industry trends. Feedback from clients and peers was instrumental in refining my approach, leading to innovations in my service offerings and client experience.
The Role of Hard Work and Dedication
Behind every milestone were hard work and dedication. Late nights, early mornings, and weekends spent working on projects, editing photos, or planning marketing strategies were the norm. But it was a labor of love, driven by a passion for photography and a desire to make a difference.
Today’s Success
Today, my business is not just a photography studio; it’s a brand that represents empowerment, artistry, and the pursuit of excellence. My story is a testament to the fact that scaling a business is a journey marked by perseverance, adaptability, and the continuous pursuit of growth. It’s a reminder that success is not an overnight phenomenon but the result of years of dedicated effort and strategic planning.

Ann, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Ann Landstrom, a passionate photographer with an enduring commitment to empowerment and storytelling through visual arts. Born in Stockholm, Sweden and having made the U.S. my home since 1983, my journey in photography began from a place of curiosity and a desire to capture the world’s intrinsic beauty and the unique essence of individuals. My foray into this field was not merely by chance but a deliberate pursuit of passion, fueled by a deep-seated belief in the power of imagery to tell stories, evoke emotions, and inspire action. My Craft and Business
At the heart of my business lies a specialization in Branding, Boudoir, and Fine Art Portraits. My work is dedicated to not just capturing images but creating art that reflects the true essence, strength, and beauty of my subjects. I provide personalized photography services that cater specifically to entrepreneurs and business owners, aiming to empower them through powerful visual narratives that elevate their personal and professional brands.
Solving Problems for Clients
The problems I solve for my clients extend beyond the realm of traditional photography. I delve into the core of their branding needs, offering solutions that enhance their visibility, communicate their values, and resonate with their target audience. For my boudoir clients, I offer a transformative experience that celebrates their journey, embracing vulnerability and strength, ultimately fostering a deeper sense of self-love and confidence.
What Sets Me Apart
What sets me apart in this industry is my approach to photography as a collaborative journey. I bring a global perspective, empathy, and a personalized touch to each project, ensuring that every photo tells a story, every brand message is clear, and every individual feels seen and celebrated. My extensive experience, coupled with a passion for continuous learning, allows me to blend classic techniques with modern trends, creating timeless pieces that stand out.
My Pride and Vision
I am most proud of the impact my work has on empowering individuals, especially women entrepreneurs and professionals. Through my lens, I’ve been able to contribute to their journey of self-discovery, confidence, and professional growth.
Message to Potential Clients and Followers
To potential clients, followers, and fans, I want you to know that my work is more than photography—it’s an experience, a statement, and a journey we embark on together. The goal remains the same: to inspire, empower, and celebrate beauty in all its forms. I invite you to be part of this journey, to explore the power of visual storytelling, and to discover how together, we can bring your vision to life in ways that surpass your imagination.
In every frame, every show, and every interaction, my commitment to excellence, authenticity, and empowerment shines through. I’m here to capture not just images, but moments, emotions, and the essence of who you truly are. Let’s create something beautiful together.

Can you share a story from your journey that illustrates your resilience?

One of the most defining moments in my journey that illustrates resilience was the period following my divorce. This was a time filled with both personal and professional challenges, as I found myself navigating the complexities of rebuilding my life and my business from the ground up. The experience, while profoundly difficult, became a pivotal chapter in my story, highlighting my resilience and determination.
The Challenge
The divorce brought about a profound sense of uncertainty. I was faced with the daunting task of redefining my identity both personally and professionally. My business, which I had poured so much of myself into, suddenly seemed like a reflection of a life that was no longer mine. The financial and emotional strains were immense, and there were moments when the future of my photography studio seemed bleak.
The Response
In the face of these challenges, I chose to focus on what I could control: my craft and my vision for the future. I immersed myself in my work, using photography not just as a means of livelihood but as a form of healing and self-expression. I sought out new mentors and coaches who provided not only technical guidance but emotional support as well, helping me navigate through this period of transition.
The Pivot
Recognizing the need for a fresh start, I began to rebrand and reposition my business. This wasn’t just about changing the aesthetics of my brand but redefining its core mission and values to better reflect the person I had become. I dove into digital marketing, expanding my online presence, and reaching out to a broader audience. I also started offering new services, such as empowerment photography sessions, which resonated deeply with my own journey of self-discovery and rebuilding.

How’d you build such a strong reputation within your market?

By integrating authenticity and vulnerability into every aspect of my work, from the personal touch in my photography sessions to the genuine stories shared on public platforms, I was able to build a reputation that stands on the pillars of trust, empathy, and connection. This approach not only differentiated my brand in a competitive market but also created a strong, supportive community around my work.

Contact Info:

• Website: www.annphotography.com
• Instagram: @annphotography1
• Facebook: https://www.facebook.com/profile.php?id=100095168292156
• Linkedin: https://www.linkedin.com/in/annlandstrom/
• Twitter: https://twitter.com/Annphotography3
• Yelp: https://www.yelp.com/biz/ann-photography-carlsbad-2?osq=Ann+Photography&override_cta=Get+a+Quote

Image Credits
Bio Image of Ann Landstrom – Image credit Sue Bryce All other images by Ann Landstrom