Alright – so today we’ve got the honor of introducing you to Anjali Phougat. We think you’ll enjoy our conversation, we’ve shared it below.

Anjali, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

Anjali Phougat is an Ohio, USA based well known Indian fashion designer Known for her ornate work and representation of Indian culture globally. She is known for dressing Miss universe beauty queens in Indian attire and dressing Hollywood celebrities in her intricate gowns and jewelry.

Phougat moved to the United States along with her family after she got married. Ever since she mastered the art of designing and worked with global icons such as Miss Universe Harnaaz kaur Sandu, Hollywood Actress Elle Kemper, Miss Universe Chille Sofia Depassier, Miss Universe Armenia Kristina Ayanian, Miss Universe Bolivia Camila Sanabria, Priyanka Chopra sister and many more notable celebrities.

Anjali says, “My Passion for designing and fashion is constantly evolving and I am always working on highlighting social causes through my designs … As a designer you have to be aware of the value of recycling, Sustainability in the fashion industry, various arts, cinema, museums, culture and geography in order to be a successful and recognized brand.

On her passion for design, Phougat has said, “I am born to be an artist and I saw my mother’s designs and grew up consuming designs and detailing, and I knew that I would want to pursue my passion at some point in my life.”

Phougat collection are added to the prestigious Council of Fashion Designers of America. Most recently, Phougat launched her Fall collection in 2023 February in NYFW.

Recycling sustainable fashion is something that designer Anjali Phougat has always believed in and her fashion lines have always reflected that. Her latest show at the New York Fashion Week, that took place on February 2023, she showcased sustainable fashion and Miss universe 2023 first runner up Amanda Dudamel, who is Miss Universe Venezuela and fashion designer herself joined hands with phougat in her mission to promote sustanability on worlds largest runway. leading hollywood designer Charlie lapson also joined Phougat’s initiative and glammed up all the models in his sustanable jewelery along with Anjali’s gown.

70% of cloth goes to landfill waste, which is very sad. And as a women owned represantaion of India globally, we try to focus on recycling. So when we say recycling, there can be so many different ways we can promote sustainability and recycling, such as reusing old garment garment, Phougat came up with this idea in her last New York Fashion Week collection launch. She gathered fabric from different old Sample dresses and some worn by several notable clients, leftover fabric, which is waste and used non-toxic dyes to save environmental pollution and curated masterpieces to dress Miss universe delegates on the worlds most talked about famous runway and showcased the audiece creativity has no boundery!!!!

Anjali, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Anjali Phougat is an Ohio-based fashion designer, film fashion wardrobe stylist, entrepreneur, and founder of a luxury fashion brand called Designer Dream Collection. She is a creative, innovative, and artistic professional fashion designer with over 15 years of experience. Phougat designs luxury garments and jewelry that are produced in India and worn by people from all over the world — including Bollywood actors, Hollywood celebrities and Miss Universe pageant winners.

Any insights you can share with us about how you built up your social media presence?

To stand out on social, you need the right tools, right marketing and social media strategy team. It is important to Learn what works and what doesn’t Get reports on followers, engagements, reach, and social share of voice. You must also track what content pieces are most interesting to your different audience segments by using tools such as Social media dashboards
Competitor benchmarking
Performance tracking
To power your decision making, you need to know what people are saying about your brand. one need to be consistent and keep creating high quality content that truly represent their brand value.

What’s been the most effective strategy for growing your clientele?

As a professional well know designer, you know that your reputation is everything. You work hard to provide high-quality services and ensure your clients are satisfied with the finished product. However, even with the best intentions, misunderstandings can arise between you and your clients. This is why it’s essential to have a written contract in place for every project you undertake. Having a written contract shows that you are a professional who takes their work seriously. It demonstrates that you are organized and committed to providing high-quality services to your clients. By presenting a contract at the start of a project, you establish yourself as someone who is reliable and trustworthy

Contact Info:

• Website: https://www.designer-dc.com/
• Instagram: https://www.designer-dc.com/
• Facebook: https://www.facebook.com/designerdreamcollection
• Linkedin: https://www.linkedin.com/in/anjali-phougat-358277205/
• Youtube: https://www.youtube.com/channel/UClqMdkP2Mvjwf7–yJ7Xuug

Image Credits
Dysheen Davis Arijit Sur Caroline