We caught up with the brilliant and insightful Anita Singh a few weeks ago and have shared our conversation below.

Anita, thanks for taking the time to share your stories with us today What do you think it takes to be successful?

For me, success as a polymer clay earring maker isn’t just about selling out a collection or hitting a certain number of followers—though those things are great. True success feels more personal. It’s about creating something with your hands that makes someone feel seen, confident, and beautiful. It takes heart, patience, and resilience. And honestly, a lot of trial and error.

I still remember when I first started—I was just trying to make a pair of earrings for my daughter after she lost one of her diamond studs while playing outside. I wanted to make something lightweight and fun for her to wear, something hypoallergenic after she had a bad reaction to a store-bought replacement. I didn’t set out to start a business. I just wanted to solve a problem and make her smile.

That first pair of earrings was far from perfect. The colors were off, the shapes weren’t symmetrical, and I didn’t know the first thing about baking times or sanding. But the look on her face when she put them on? That was everything. That was the moment I knew I had something special—not just in the product, but in the joy it could bring.

Since then, success has looked like late nights experimenting with clay, failed batches, rebranding, learning to photograph my work, connecting with customers who tell me my earrings made them feel bold or special at a wedding or on their first day back at work after maternity leave. Every message like that reminds me that success is built slowly, with consistency, intention, and heart.

It takes showing up even when you’re tired working late nights, believing in your craft when you haven’t made a sale in weeks, and learning to embrace the imperfect. Success, to me, is loving the process—and growing with it.

Anita, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

If we haven’t met yet, I’m a maker of handmade polymer clay earrings—but more than that, I’m a mom, a high school teacher, a creative, and someone who turned a deeply personal moment into something much bigger than I ever imagined.

My journey into this craft started unexpectedly. One day, my daughter came home after playing with her friends and realized she had lost one of her diamond earrings. I figured I’d just grab a cute replacement pair from the store—but after wearing them, she had an allergic reaction. That moment stayed with me. I just wanted her to wear something fun, safe, and stylish—so I started experimenting with polymer clay, just for her.

That first pair wasn’t perfect. They were a little lopsided and uneven. But when she wore them, she absolutely lit up. That smile sparked something in me. I didn’t know it then, but that moment became the beginning of this entire journey.

Today, I make handmade polymer clay earrings that are lightweight, hypoallergenic, and thoughtfully designed for real, everyday people. I handcraft each piece with love and care—sanding, finishing, and packaging them myself. My pieces are inspired by color, texture, and that little boost of confidence we all deserve when we put something beautiful on.

What sets my work apart is how personal it is. These earrings aren’t just accessories. They’re about expression, comfort, and care. Whether you’re someone who hasn’t worn earrings in years because they’re too heavy or irritating, or someone who just wants to wear something one-of-a-kind, my hope is that my pieces help you feel seen and celebrated.

And as a high school teacher, this creative outlet has become more than just a side business—it’s how I recharge my soul. Teaching is a huge part of who I am, and I pour so much energy into my students every day. But this—this clay, these earrings, this community—fills me back up. It’s where I get to play, to create, to breathe. It reminds me that I’m not just a teacher or just a mom—I’m an artist, too.

I’m most proud of the messages I receive from customers who say, “I haven’t worn earrings in years, but yours didn’t bother me at all,” or “I wore your earrings to a big meeting—and I felt amazing.” That’s when I know I’m doing something right.

If you’re new here, welcome. My earrings are made with heart, intention, and a whole lot of late-night energy after lesson plans are done and the house is quiet. I’m so glad you’ve found your way to my little corner—and I hope you find something that feels made just for you.

What’s been the most effective strategy for growing your clientele?

Not in a sales-y, “buy from me now” kind of way—but real, genuine connection. People want to feel something. They want to know why you do what you do. They want to know there’s a real human behind the brand, not just a product.

For me, one of the most effective ways I’ve grown is simply by showing up as myself—sharing the story of how this all began, what inspires my designs, the behind-the-scenes mess, the wins, the flops, and the quiet moments in between. When people hear that my first pair of earrings was made for my daughter after an allergic reaction, it sticks with them. It’s not just about clay anymore—it’s about heart.

Another thing? Being consistent and present. Whether it’s at a pop-up market, or in my packaging notes—I try to make every interaction feel personal. I reply to messages. I celebrate customer photos. I remember the names of people who’ve bought from me more than once. Because if someone chooses to spend their money on something I made with my hands, that’s huge. That deserves gratitude.

And word-of-mouth is real magic. Happy customers tell their friends. A mom buys a pair, and then her sister asks where they’re from. Someone wears them to work, and a coworker compliments them. That ripple effect has been one of the most powerful and humbling ways my little business has grown.

So the most effective strategy isn’t a fancy marketing funnel or a paid ad (though those can help too)—it’s being honest, being present, and making people feel like they matter. Because they do.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think what’s helped me the most is staying true to why I started in the first place—making something with heart, with purpose, and with people in mind.
My very first pair of earrings wasn’t about launching a business or building a brand. It was about my daughter. That care, that intention, has never left my process.

Over time, I’ve come to realize that people can tell when something is made with heart. My pieces aren’t mass-produced or rushed. I touch every single pair with my own hands—from shaping the clay to sanding, sealing, and packaging. I think about the person who might wear them. I think about how they’ll feel. I answer every message myself. I remember names. I truly see my customers, and I think that’s what built my reputation more than anything else.

I’ve had people tell me they haven’t worn earrings in years, and mine were the first pair that didn’t irritate them. I’ve had brides wear them on their wedding day. I’ve had moms message me saying my earrings made them feel pretty again after a long stretch of forgetting how to treat themselves. That’s what this is really about.

For me, it’s not about being the biggest or the most polished. It’s about being real. Being consistent. Creating something honest and intentional, and showing up for people with the same care I showed my daughter with that very first pair.

That’s how this grew—and that’s how I keep going.

Contact Info:

• Website: https://www.merakcreations.com
• Instagram: https://www.instagram.com/merak.creations/
• Facebook: https://www.facebook.com/profile.php?id=100078821886712&mibextid=LQQJ4d