We recently connected with Ania Nuinu and have shared our conversation below.
Ania, thanks for joining us, excited to have you contributing your stories and insights. I’m sure there have been days where the challenges of being an artist or creative force you to think about what it would be like to just have a regular job. When’s the last time you felt that way? Did you have any insights from the experience?
I’m definitely happier as a creative. It allows me to express myself and work on projects that reflect my values. However, I’m fully aware that creative work is unstable and requires discipline.
My journey began with a small accessories brand that eventually turned into a business. Over time, creativity was replaced by routine, and we decided to close the project. I shifted my focus to a recycled fashion brand, creating sustainable designs that quickly found their audience.
But then a challenging period came, and I had to take a “normal” job with a fixed schedule. Although it was within my profession, I continued working on my creative projects on the side, feeling how much my soul suffered from having to execute someone else’s ideas are not close to me.
This experience taught me valuable skills but also showed me that I belong in independent work. Now, I fully dedicate myself to my creative practice. It’s not always easy, but it’s definitely worth it.


Ania, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a multidisciplinary designer with a professional background in fashion and object design. As I already mentioned my journey began in university when I co-founded a small accessories brand with a fellow student. Over time, I transitioned from fashion to creating custom projects that reflect my love for material exploration and sustainability. Today, my work spans various disciplines, including clothing, decorative objects and furniture, with a focus on unique, handcrafted pieces that embody innovation and individuality.
My creative practice combines traditional craftsmanship with experimental techniques, such as metal casting, 3D modeling, silicone molding, wax working and recycled material integration.
What sets me apart is my commitment to storytelling through design. I aim to create pieces that resonate on a deeper level, whether by addressing social issues, such as sustainability and gender equality, or simply providing clients with truly unique creations that cannot be replicated.
I don’t limit myself to conventional methods or ideas — I believe the most exciting designs come from pushing boundaries and combining unexpected elements. Whether it’s transforming raw metal into functional art or using recycled materials to create sustainable pieces, my work is always rooted in innovation and craftsmanship.
I am currently focused on set design and creating art objects, and I aspire to work on large-scale projects, designing spaces for fashion shows and events.


What’s the most rewarding aspect of being a creative in your experience?
For me, the most rewarding aspect of being a creative is the ability to play the role of a “creator”—to bring something entirely new into existence and shape ideas into tangible forms that can inspire, provoke, and connect with others. There’s a profound joy in this process, in watching concepts take on a life of their own and adding aesthetic value to the world.
Art also has the unique power to highlight critical social issues, such as environmental crises, gender equality, and inclusivity. It allows us to start important conversations and influence perspectives in a way that words alone often cannot. I’m currently working on a project that focuses on raising awareness about ecological catastrophes, exploring how creative expression can bring attention to these urgent problems.
Being able to combine the joy of creation, the pursuit of beauty, and the opportunity to address meaningful issues is what makes being an artist so deeply fulfilling for me.


Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Vivienne Westwood’s biography has had a profound impact on my entrepreneurial philosophy. Her punk spirit, rebellious attitude, and eco-activism have inspired me to challenge the status quo, stay true to my values, and not be afraid to disrupt conventional norms. She showed me that creativity can be a powerful force for change, both in fashion and in activism.
Rick Rubin’s book *The Creative Act: A Way of Being* also deeply influenced my approach to creativity and business. The book emphasizes that creativity is not just about making art, but about embracing a mindset of openness and presence in all aspects of life. Rubin explores how creativity is an ongoing practice, deeply connected to intuition, collaboration, and the process of discovery. He encourages readers to embrace uncertainty and let go of control, allowing inspiration to flow naturally. This resonates with me as it aligns with my belief that the creative journey is not about perfection, but about exploration and growth.
Contact Info:
- Instagram: https://instagram.com/anianuinu



