We caught up with the brilliant and insightful Angie Hammond a few weeks ago and have shared our conversation below.

Angie, appreciate you joining us today. One of the toughest things about progressing in a creative career or as an entrepreneur is that there are almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?

It’s been about 2 years since I started my pursuit of styling as a business. I am officially set to launch my wardrobe styling business in January 2023. My biggest challenge has been me getting past feeling like I’m not ready.

Back in 2016 I started with a Fashion Sewing Blog and a matching IG account. I really loved styling pieces for my blog and doing photoshoots with my husband. Whenever I posted pictures, I would always get comments about how good my styling was.

Eventually I was approached and asked to style a brand photo shoot for a local author who followed me on IG. At the time, I didn’t feel confident in my abilities to style someone else so I said no to the opportunity. After saying no, I was still invited to attend the shoot. Thankfully I was smart enough to say yes to that because I ended up assisting with her styling anyway. It was magical. I realized on that day that styling was my true passion.

Right after the shoot, I started looking for styling classes. I found a Fashion School based in Italy that offered online courses. I finished the course right at the outbreak of Covid.

Since then, I’ve been laying the foundation for my styling service by offering styling advice to ladies that my husband and I photograph and ladies who follow my IG and FB accounts. I have also transitioned my sewing blog to a styling blog.

I still feel like I’m not ready and sometimes I even feel scared but I haven’t let those feelings stop me .

Instead of focusing on those feelings, I try to focus on strengthening my skills. I study my craft more and I also study the practices of other successful creatives.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My brand is focused more on styling education and less on the business of fashion because I feel like learning to properly style is much more accessible than luxury fashion and much more sustainable than trying to keep up with the latest fashions.

Fashion hauls, trend reports, and reviews can be helpful but I’ve learned from personal experience that choosing clothing styles based on these criteria is hit or miss. It is not the best way to build a sustainable wardrobe.

To make the best choices, I feel like women need to be educated and guided on how to choose the “right” pieces for their unique bodies and situations. Women also need to be educated on how to put those pieces together. My custom styling analysis reports and intimate styling workshops will be designed to cover those areas and more.

Any resources you can share with us that might be helpful to other creatives?

I spend a lot of time watching YouTube videos, listening to audio books, and podcasts of creatives who are not in the fashion business. I find that the principles of good design, presentation skills, and habits of success crossover. Also because they are creative in a different field, I gain a fresh perspective and I don’t compare my work to their work.

Is there mission driving your creative journey?

My mission is simply to impact the lives of as many women as I can through the power of styling.

Contact Info:

• Website: www.AngieDiwann.Com
• Instagram: www.instagram.com/angiediwannstylist
• Other: www.stylingacademy.angiediwann.com

Image Credits
Jimmy V. Hammond Jr