We recently connected with Angela Keith and have shared our conversation below.

Angela , thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

In August of ’23, we embarked on a rebranding journey, transitioning from AK Styles to Salty Skin + Hair. Our aim was to underscore the significance of skincare while incorporating elements inspired by the ocean. Throughout the process, I filled pages of scrap paper with numerous name ideas, searching for the perfect fit. With this transformation, I truly believe we are effectively reaching our targeted audience.

Angela , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As the founder, my journey into the beauty industry was fueled by a lifelong passion for skincare and haircare. I’ve always been fascinated by the transformative power of self-care rituals, and that passion has guided me to establish Salty Skin + Hair.

We specialize in providing on-location services for every occasion, aimed at eliminating the stress factors from your day. Whether it’s a wedding, special event, or simply a desire to pamper yourself, our team is dedicated to delivering personalized skincare and haircare experiences tailored to your unique needs.

What sets us apart in the industry is our unwavering commitment to quality, convenience, and customer satisfaction. By bringing our services directly to you, we eliminate the hassle of scheduling appointments and traveling to a salon, allowing you to relax and enjoy a luxurious experience in the comfort of your own space.

I’m incredibly proud of the positive impact we’ve had on our clients’ lives, providing them with moments of joy and relaxation during some of life’s most memorable occasions. It’s truly rewarding to see how our services have transformed their beauty routines and boosted their confidence.

Ultimately, what I want potential clients, followers, and fans to know about Salty Skin + Hair is that we’re more than just a beauty service provider – we’re a trusted partner dedicated to making your special moments even more memorable. Whether it’s your wedding day, a milestone celebration, or simply a desire to treat yourself, we’re here to ensure that you look and feel your absolute best.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Maintaining strong connections with our clients and fostering brand loyalty are top priorities at Salty Skin + Hair. We achieve this through a multifaceted approach that combines technology and personalized communication.

Firstly, we utilize a comprehensive CRM system called Honeybook, which streamlines our booking process, manages contracts, and schedules appointments efficiently. Through Honeybook, clients have access to a secure login where they can view and share files, as well as make payments securely. This platform not only ensures smooth transactions but also instills trust and confidence in our clients.

Furthermore, we leverage Honeybook’s workflow capabilities to tailor our communication with clients based on their specific project needs. Whether it’s providing tips leading up to their event date or offering guidance throughout their beauty journey, we ensure that every interaction is personalized and meaningful.

In addition to our CRM system, we maintain an active newsletter to keep our followers engaged and informed. Our newsletter serves as a platform to share updates on upcoming events, opportunities to meet us in person, new offerings, freebies, product recommendations, and more. By providing valuable content and staying connected with our audience, we not only reinforce brand loyalty but also foster a sense of community among our followers.

Overall, our commitment to staying connected, providing valuable information, and delivering exceptional service sets us apart and ensures that our clients remain loyal advocates of the Salty Skin + Hair brand.

Where do you think you get most of your clients from?

Without a doubt, social media has been our best source of new clients at Salty Skin + Hair. While I handle all of our marketing and social media efforts internally, and admittedly, I’m not an expert in this field, I’ve found that the clients who discover us organically through their own research often turn out to be our ideal clientele.

Platforms like Instagram have allowed us to showcase our work, share our story, and connect with potential clients in a visually engaging way. Whether it’s through captivating photos, informative captions, or behind-the-scenes glimpses of our process, social media has provided us with a powerful tool to attract and engage our target audience.

In fact, we’ve had producers and other industry professionals discover us on Instagram, leading to exciting opportunities and collaborations. This organic growth not only validates the authenticity of our brand but also reinforces the effectiveness of our social media strategy.

Contact Info:

• Website: www.saltyskinandhair.com
• Instagram: www.instagram.com/saltyskinandhair
• Facebook: www.Facebook.com/saltyskinandhair

Image Credits
Callie Walker Photography Ryan Jones Photography Degrees North Images