Alright – so today we’ve got the honor of introducing you to Angela Hofmann. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Angela thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The inception of Nüssli118° is deeply rooted in a personal journey that transformed founder Angela Hofmann from an architect to a culinary alchemist. Angela’s story began with a diagnosis of pre-diabetes, a moment that sparked a profound realization about the critical connection between food, health, and the well-being of communities.

Faced with the reality of a national diabetes epidemic, Angela embarked on a mission to not only nourish her own body but to contribute to a broader solution through a reimagined food system. She believes that every choice we make with our fork is a vote—for our health, our communities, and our planet.

For Angela, it’s not just about crafting delicious plant-based desserts; it’s about offering a healthier alternative and empowering consumers with knowledge. The conviction is clear: by choosing foods grown sustainably, with fair wages for those who cultivate them, we not only support individual health but also contribute to the vitality of our communities and the well-being of the planet.

Nüssli118° is more than a brand; it’s a movement, a conscious choice to vote for a future where every bite is a step toward a healthier, more sustainable world.

Angela, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

In the realm of plant-based delights, Angela Hofmann, the visionary force behind Nüssli118°, is not just a creator; she’s a storyteller. Angela’s journey into the world of crafting mouthwatering and nourishing plant-based desserts began with a personal revelation—an encounter with pre-diabetes that ignited a passion for reshaping not just her diet but also the broader food landscape.

Over the past decade, Angela has steered Nüssli118° to become a beacon of plant-based goodness. From her roots as an architect, she transitioned into the alchemy of the kitchen, blending sustainability, wellness, and culinary artistry. The result is a brand that stands not just for delectable treats but for a commitment to health, community, and the environment.

Nüssli118° specializes in a diverse array of plant-based desserts, each crafted with precision and care. From sumptuous Brownies and Blondies to delightful Sprouted Nut Clusters and Superfood Blends, every creation is a testament to Angela’s unwavering dedication to sourcing sustainably and using organic ingredients.

What sets Nüssli118° apart is more than just its menu. It’s a commitment to fostering a healthier lifestyle. Angela, alongside her team, is on a mission to educate and inspire, not just through delectable products but also through information-sharing initiatives. The brand has been featured on prominent platforms like Chronicle and Dining Playbook, earning accolades for its community service from the prestigious James Beard Foundation.

The Nüssli118° journey is marked not only by a decade of serving delicious and nourishing plant-based foods but also by a string of recognitions, including the Sustainable Small Business Award. The team, which Angela fondly describes as a family, takes pride in creating an atmosphere where innovation flourishes, and every customer feels like a cherished member of the Nüssli118° community.

What makes Angela most proud is the constant stream of letters from customers expressing love for the creations. It’s not just about desserts; it’s about creating moments of joy, nourishing the body, and contributing to a healthier, happier world—one delectable bite at a time.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Embarking on the journey of entrepreneurship, I initially believed that the sheer deliciousness of our offerings would be enough to captivate customers. Little did I anticipate the pivotal role I, as the founder, would play in shaping the identity of my business. In my early days, I glanced at larger corporations, seemingly standing tall on the strength of their established brands. It led me to believe that perhaps it’s the brand itself and not the person steering the ship that matters most.

However, as time unfolded, a profound lesson emerged: people yearn to connect with the person behind the brand. They want to unravel the story of inception, understand the driving forces, and delve into the values and ethics that underpin it all. These elements serve as guiding principles for both the dedicated individuals within the business and the community of customers they attract.

In this realization, I discovered that being a visible and authentic presence is not just a business strategy; it’s the heart of our enterprise. The narrative of the founder, their motivations, and the ethos they bring to the table form an integral part of the rich tapestry that defines the brand. This lesson, though initially unexpected, has proven instrumental in the organic growth of my business.

Any advice for managing a team?

Leading a team and fostering high morale is both a challenge and a rewarding journey. When it comes to building our team at Nussli118°, the first step is strategic hiring. I ask questions that delve into both skills and personality traits to find the perfect match for our existing team—identifying missing skills and ensuring a seamless blend of personalities.

Ensuring the happiness of our team involves several key practices. I believe in setting clear expectations, acknowledging commendable efforts, and providing redirection with clarity and kindness—no Chef Ramsay-style yelling here. I engage personally with each team member, understanding their preferences and recognizing their strengths. Encouraging them to take on responsibilities that align with their skills and interests is crucial. At the core, people want to contribute meaningfully, be recognized for their efforts, and feel integral to a broader mission.

Contact Info:

• Website: https://nussli118.com
• Instagram: https://www.instagram.com/nussli118
• Linkedin: https://www.linkedin.com/in/angela-hofmann-8a194857