We recently connected with Angela Giles and have shared our conversation below.
Angela, thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.
For me when it comes to scaling up my business, I had to take a hard look at combining passion with strategy. My biggest ah ha moment came when my garage almost burnt down and I realized that playing at my business wasn’t going to cut it. This was a big wake up call. I was a couple years into my business. At that point, I decided to get serious with my business. I was working from home with three small kids and running a day care on the side. I hired a nanny to live in for the summer. She helped watch my kids and the day care kids and I turned my laundry room into an office. I sat in there up to 10 hours a day on and off and learned how to market online. My break through came when I learned how to generate leads on Ebay for 99 cents – from there I wrote an ebook on how to generate inexpensive and free leads online and sold it for $27 to $37 during the crash of 2008.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I got started in my business when I left corporate. I was working in IT for a telecommunications company and was about ready to have my 2nd child. I worked a lot of hours and made good money but it wasn’t worth it anymore. I quit came home started a daycare and my husband was making $32,000 a year at that time. We lived in Southern California. We were 3K in the hole every month so I started doing network marketing as well. One morning (we had $57 left in our checking account), I went and spent it on fliers for the mlm business & went with my friend to the “rich” part of town and put fliers out – thinking I was going to get business. (we had three kids under five now) and I cam home at 6:30 am went back to bed – woke up out of a daze at 7 am and smelt smoke. My garage was on fire. I remember my husband running out the front door opening the garage in the meantime, I had gone in the backyard with the three little boys. I remember yelling at my husband like a banchee saying don’t open the garage door; it will cause oxygen to come in and burn it worse. I am sure that the neighbors thought there was domestic abuse going on…haha – so I remember being in the backyard and the firemen put a ladder over the fence so I could crawl over with the kids to the neighbor’s back yard.
I had on holey underwear and a teeshirt. I remember thinking why didn’t I spend that last $57 on new underwear instead of fliers….all the neighbors saw me & the firemen – ugh.
So everything changed after that. I got serious. I got creative and resourceful. I moved all 3 of my little kids in one room. I hired a nanny for room and board and a small fee. She helped me watch the daycare kids and my kids. I moved my desk and old computer into my laundry room. I spent four months during the summer in there learning how to generate free and inexpensive leads online. My first break was I learned how to generate leads on eBay for 99 cents. I spent over $20K on credit cards on scams and education to learn. But I did.
I wrote an ebook and sold it for $27 on how to generate free & inexpensive leads online. Fast forward several years (19 to be exact) and I now help Entrepreneurs and Businesses (annual gross sales $1 million to $10 million) generate leads online.
I also started a passion project (Everydaywoman.me) during March 2020 (Covid) with my good friend Galit Ventura Rozen – to help women pivot their careers & businesses quickly – we great a business out of it – where we serve doing workshops (give away the majority to nonprofits like the American Nurses foundation etc.) – we also have a FB group of 13,000 women, a large email list, etc. – we have done an Anthology with 51 women in it and we got 6 #1 best selling author categories in 48 hours. We got our first award for this Everyday Woman movement. The Award is Called the Heros of Change –
My ultimate goal is to help Women & Some Men Speed Their Way To Success While Living a Fulfilling Life.
Oh and I also am a Forbes Coach for their Forbes Coaches Council and A Rolling Stones Coach for their Culture Council.
My gift is marketing and sales – I have helped over 2000 businesses do over $30 Million in sales over the years – maybe even more now.
How did you put together the initial capital you needed to start your business?
Honestly, I have bootstrapped everything. Even when COVID hit. I was working with a partner and we decided to split ways. I was left with one small client and I put on my big girl panties and rebuilt 2 businesses from scratch and both are multiple 6 figure businesses 2 years later. The key is to surround yourself with people that are go-getters and smarter than you. Hire a good, affordable team and do what you are good at and outsource everything else.
We’d love to hear the story of how you built up your social media audience?
Yes, I love building communities. During Covid, we built a group from on Facebook from o to 13,000 women. We did it because women wanted to learn how to start a business, or get more visible so that they could get clients. The easiest way that we did this was to offer lots of value. When you offer value, people keep coming back to learn more.