We were lucky to catch up with Angela Enwezor recently and have shared our conversation below.

Hi Angela , thanks for joining us today. What do you think it takes to be successful?

Being successful can mean different things to different people, but there are some common factors that contribute to success. Clear goals:
Hard work and dedication
Continuous learning
Resilience and perseverance
Networking and building relationships
Taking risks and stepping out of your comfort zone
Positive mindset and self-belief

Remember, success is subjective, and everyone’s journey is unique. Define what success means to you and work towards it in a way that aligns with your values and aspirations. As a successful self-taught fashion designer, it’s been a combination of passion, creativity, determination, and a strong work ethic. I’ve developed my skillset by learning the basics of fashion designing, understanding the different types of fabrics and textiles, and making out time to study fashion history. I’ve also built a portfolio through my social media and website. I’ve gone further to acquire practical experiences that relate to my fashion business module. It is very important to stay updated with industry trends, I for one love to break rules and take risks in designing. I’ve been Featured in publications and fashion shows.
To be successful you have to be open to learning from everything and everyone that aligns with your brand. Networking and collaboration create a great path to a successful business if well thought out. Be open to feedback and constructive criticism. Attend workshops, take online courses, or seek mentorship from experienced designers. Learning from others and continuously improving your skills will help you refine your craft and stay competitive. Building a successful career as a self-taught fashion designer can be challenging, so it’s important to stay motivated and persistent. Be prepared for setbacks and rejection, but use them as opportunities to learn and grow. Stay focused on your goals and keep pushing forward.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Angela Prisca Enwezor is the brains behind Prisca’S Art. A self-taught, proven, and established seamstress and Stylist with a bespoke fashion brand, Prisca’S Art got its commercial footing in 2018. Born Nigerian with a humble catholic background Angela graduated with a BA in International Relations & History. Angela has since made her home with her family in the District of Columbia. Angela’s love for making clothing goes as far back as her teens as an apprentice in her mom’s hair and fashion boutique in Nigeria. Her passion for mixing art, sourcing genuine fabrics, and creating pieces to fit any woman’s ‘Personality and Lifestyle’ is her footprint. Her slogan is “Creativity is a never-ending dialogue” which resonates with her design passion. An all-inclusive brand that also caters to the plus-size/Curvy women in the market that tries to ignore them. Prisca’S Art aims to inspire women to elevate their wardrobes by embracing all aspects of themselves, including their flaws, and to encourage a Style journey that celebrates authenticity and individuality. The first step towards elevating a woman’s closet is to shift the focus from hiding flaws to embracing them. Imperfections are what make us human, and they should be celebrated rather than concealed. By accepting and loving every aspect of ourselves, we can curate a wardrobe that reflects our unique personality and style. And this is what sets Prisca’S Art apart. Elevating a woman’s closet goes beyond the physical aspect; it is also about nurturing her emotional well-being. Self-care plays a crucial role in this process, as it allows a woman to prioritize her mental and emotional health. Taking time for self-reflection, practicing mindfulness, and engaging in activities that bring joy and fulfillment can positively impact her fashion choices and overall sense of self.

Angela’s favorite fabrics include Adire, Kente, Batik, Kitenge, MudCloth, and Ankara. There is a story to tell about African fabrics and beautiful clothing!!! Prisca’S Art pieces are unique and different.

How’d you build such a strong reputation within your market?

building a reputation as a self-taught fashion designer requires a combination of talent, hard work, continuous learning, and effective self-promotion. Passion and dedication of course. Also, building a community through customer satisfaction and testimonials has been a significant step. Developing a unique style of designing by finding my own unique design aesthetics. I’m know to break design rules sometimes. I’ve also been able to expand my network and build credibility through collaboration . Building a reputation takes time and perseverance. Make it a habit to stay committed to your craft, learn from failures, and keep pushing forward despite challenges or setbacks.

How do you keep in touch with clients and foster brand loyalty?

As a small business owner, fostering brand loyalty and maintaining strong relationships with your clients is crucial for long-term success. I take the time to understand my clients’ preference and needs by tailoring emails , consults messages to their specific interest and make them feel valued. I utilize my social media platforms to engage with my clients. Share behind-the-scenes content, customer testimonials to create a sense of community and encourage interaction. I offer a surprise discount at checkout for all clients. This helps to keep my brand top of mind and positions me as an expert in your field. I also provide exceptional customer service at every touchpoint. Respond promptly to inquiries or concerns, go the extra mile to resolve issues, and ensure a positive experience. Happy customers are more likely to become loyal brand advocates. Regularly seek feedback from our clients to understand their satisfaction levels and areas for improvement. Act on their feedback and make necessary adjustments to enhance their experience. This shows that we value their opinions and are committed to providing the best service possible. Create valuable and engaging content through blog posts, and videos. This positions the brand as a trusted resource and keeps clients engaged even when they are not actively making a purchase. I consistently demonstrate my brand values and mission in all interactions with clients. This builds trust and loyalty as clients align themselves with a brand’s purpose and beliefs.

Contact Info:

• Website: www.priscas-art.com
• Instagram: @priscasart_
• Facebook: Prisca’S Art
• Twitter: @priscasart_

Image Credits
Erin Martin(Bagladies)