We’re excited to introduce you to the always interesting and insightful Angel Willis. We hope you’ll enjoy our conversation with Angel below.
Alright, Angel thanks for taking the time to share your stories and insights with us today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? We’d love to hear the backstory the illustrates how you grew the firm
My real estate career began over 17 years ago! In the beginning I had no idea- about anything! I knew I wanted my career in real estate to work, but I had not yet mapped out my road to success. Quite honestly it would take many years before I thought real success was even possible for me. But, making up my mind that success was the only option, left no room to fail. My mindset was the biggest adjustment. I woke up every single day and marketed my business, even if I hadn’t had a closing or client in weeks or months. I found related topics that people were interested in, and would find useful and turned on my camera, and talked about them. I committed myself to continuing education. I wanted to do the most, and to do that I needed to know the most! I I scaled up by expanding my network, leveraging technology for marketing and operations, hiring staff when necessary, focusing on customer satisfaction, exploring new markets, and optimizing processes for efficiency. It’s essential to have a clear growth plan and adapt it based on market trends and opportunities. Multiple revenue streams was essential throughout this process. I could not have reached the level of success I have today by only focusing on one business. I worked, I create additional income streams, and implemented every thing I learned on a daily basis. Consistency put me where nothing else could!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Angel Willis, I am a Realtor and Entrepreneur. I teach wealth building by way of real estate and business consulting. I help underprivileged families reach homeownership, I help investors increase their portfolio, and I provide business consulting for business owners. I have been a Realtor since 2005, and currently I am licensed in 4 states; Massachusetts, Rhode Island, Georgia and Florida. My mission is bridging the wealth gap in urban communities. Both my business consulting classes, and real estate business help families get to the next level financially, and mentally. I am fulfilled most when I see clients that thought they would never achieve homeownership close on their first property! It’s an energy that never get’s old, and feels just as amazing at every single closing! The journey to this bliss is not always easy. It takes patience, faith, and even a little stress to get to the finish line, but it is always well worth it. My job is always to take that load off of my clients, and let them enjoy the process as much as possible.

Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing my clientele has been to actually be out and about networking! Making calls from home, sending emails and social media post are great, but there is an absolute need to be in the thick of things connecting with your peers and also potential clients. Relevant events in your local areas are a great way to network. I never hide who I am! Every where I go, and in any conversation, there is always a way to mention that I am a Realtor and offer business consulting services. If you are in the company of like minded people, you should be offering a solution to whatever problem they may have. The people that you interact with will then become your spokesperson even when you aren’t around. Word of mouth referrals from previous clients that you have provided exceptional service, and a top tier experience will always be my favorite strategy because it’s super easy! Provide the absolute best experience for each client and they will sing your praises to everyone they know. Build trust and maintain a strong reputation in your respective industry, it will precede you everywhere you go.

Can you talk to us about how your funded your business?
Funding your business is going to depend on if your business is properly set up and how it is structed. If you have formed your business legally and are operational in your state, you can apply for grants, business loans and lines of credits to fund your business in the initial stages. As well, you can self fund if you are working a 9-5 job or have another business that is income generating. You may be able to loan your business money, or make contributions to fund your your business. Be cautious and consult with an attorney to avoid commingling.
Contact Info:
- Website: www.WillisLuxuryGroup.com
- Instagram: www.instagram.com/willisluxurygroup
- Facebook: www.facebook.com/AngelWillisRealtor
- Other: www.instagram.com/AngelWillisRealtor www.AngelWillisRealtor.com
Image Credits
Spex Photography

