We were lucky to catch up with Angel Sames recently and have shared our conversation below.

Angel, thanks for joining us, excited to have you contributing your stories and insights. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

hanks for having me! The first dollar I made in my business was special for sure. It came with a sense of “wow…could I really do this and get paid for it?!”

Back in 2019 I had begun my blog, Mommy-ing Differently. Blogging meant that I had to constantly share about my blog, get eyes over there on my site, and find my people that wanted to read what I was writing.

The better I got at marketing my blog and sharing about it, the more other bloggers were approaching me for help. So I started to share whatever little social media tips I could in order to help other bloggers and influencers.

Little did I know this would be my next big thing.

From my content, a fellow blogger asked me to actually help them plan out their content and figure out what their content pillars were. After racking my brain wondering how much to charge her, I finally came up with a number that felt good. Unfortunately I don’t remember what that number was, but I believe it was around $100 or so.

Honestly, I thought that was a one-time thing; it was something I thought would be cool if I could continue to offer, but I wasn’t banking on it. I was still just trying to figure out how to be a successful blogger and influencer.

I was so wrong and I couldn’t be happier. Although I don’t do content for bloggers anymore, I’m not too far off. Now I help coaches create a content strategy and write the copy they need to help sell their offers.

Angel, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Of course! My name is Angel Sames, a Copywriter and Content Strategist located in the DMV (Maryland specifically)! I began as a blogger–over time my business pivoted again and again to get me here.

As I mentioned, I started off helping other bloggers figure out their content pillars and map out their content. After having my first couple of clients, I started looking for how to do this as a career.

At the time, working from home was a thing, but it was hard to find a job working from home that wasn’t a call center or a flat out scam. As I was in a Facebook Group for other Social Media Managers, I came across a post from a social media agency owner looking for a Social Media Manager…I went for it.

I reached out, asked if it was still open, and quickly applied. At the time that felt a little weird. I had already been out of work for about 3 years as a stay at home mom, but I did it anyway.

After meeting with the owner, we really clicked. The next day, I was brought on as a social media manager just like that.

Over time, my title changed and I became one of the go-to copywriters for her agency. That’s when the copywriter in me was born.

I’ve always enjoyed writing and yes, copywriting is different from creative writing, but working in that agency helped me see what was in me.

That agency owner was Krissy Ferreira and I’m so grateful to her for giving me that chance.

Now, as a copywriter, I work with women coaches, consultants, and service providers to help them keep their copy from being boring. Many of us as we first transition out of 9-5/corporate life, we are kind of stuck with this professional speak.

We write everything in a certain way so that the reader knows we mean business.

But you can’t do that in a time where most online brands are personal brands, have a ton of personality, and there’s content everywhere.

You have to use your personality to help you really stand out. You have to use your personality as one of your unique selling propositions to help you attract your people.

That’s especially true when there are hundreds of life, business, career, etc coaches. You have to ask yourself, “What will make ME stand out so that my dream clients are pumped up to work with me over my ‘competition’?”

Your offers/services could be amazing, but if your copy isn’t connecting with the audience and evoking emotion, your offers will flop.

And in this age, you have to constantly write copy to keep you in the forefront of your audience’s mind.

There’s email copy, social media copy, website copy, and more. As a business owner, you have to write top tier copy for every single touchpoint your audience will experience…it can get overwhelming quickly.

That’s why I do what I do.

So many coaches have come to me saying things like, “I just don’t have the time” or “I don’t know what to say” or “I’m not sure how to really put what my offer does into words.”

Working with me usually means doing a deep dive into you, your audience’s story, and your story. Without knowing the stories, it gets difficult to write with emotion–that’s usually when you default to things like, “buy now, you won’t regret it!”

My Trippple Threat™ Copy means writing copy that’s personality-packed, powerful, and profitable. Because let’s face it, when you write copy, you need to have uniqueness, authority, and the ability to convert.

I’ve helped many women book out their offers with my copy which is pretty cool that I get to do what I do.

We’d love to hear the story of how you built up your social media audience?

Social media is honestly more of an amazing tool than it is annoying. It gets a bad rep, but using it the right way can quickly lead to new clients.

Some things that helped me build my audience has been:
– creating content that answers their burning questions
– showing my lifestyle/what I do on my off days (I’m also a homeschool mom so this tidbit usually gives me a spike)
– seeking out my ideal clients and connecting with them (don’t wait for them to come to you)

As a social media manager turned content strategist, one of the things I first learned was to use the EEEs method. Engage. Educate. Excite. sell.

There’s a reason that many business owners use polls or pose “this or that” questions to their audience. These things bring engagement. They make your audience want to answer. Pro tip: people love talking about themselves. There’s an Instagram reel audio circulating right now that says, “Introduce yourself as the meaning of your name.” If you look in the comments of those videos, they’re filled with people that are excited to talk about themselves!

For education, this is where your value posts come in. What can you teach your audience about your industry? As a copywriter, I like to share what my audience can do to give an instant facelift to their copy. (The answer is add in personality if you’re wondering!)

Excitement is the fun stuff. I also like to think of excitement as entertainment. This is why “get ready with me”, “that one time I [insert something embarrassing]”, and vlog content is such a hit. Many of us aren’t watching traditional tv like we used to. So get your audience hooked in with a story or make them laugh and they’re sure to share with others and grow your audience.

Notice the “sell” is lowercase? That’s because you don’t want to flood your audience with “buy now” purchases. Of course you absolutely HAVE to sell when you’re running a business. But, your audience needs to know you and know that you are in fact an expert before they decide to buy. Giving them some small wins is a great way to build your authority and trust.

Using social media to your advantage will work wonders for you. Bonus tip: don’t aim for going viral. Viral doesn’t equal clients.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

As an entrepreneur, there’s constant mindset work being done. There are tons of lessons I had to unlearn.

I had to retrain my mind to understand that being an introvert doesn’t mean being shy.
I had to retrain my mind to understand that selling is a service and by not selling my offers, I wasn’t helping who I wanted to help.
I also had to understand that “build a business and they will come” is NOT true.

As a quiet kid, I didn’t care to ask for things. I would just hope and pray that I’d get what I wanted and that I didn’t actually have to open my mouth to speak.

I have certainly shed that layer in my business.

You have to ask for what you want and you may feel like you’re being annoying about it.

If you want to sell your masterclass, talk about it constantly! Think like a big brand. How many times a day do you see a State Farm commercial, or Wal-Mart, or even Chick-fil-A? Sell your stuff and be loud about it.

That’s Entrepreneur 101 right there.

Contact Info:

• Website: angelsames.com
• Instagram: instagram.com/theangelsames
• Facebook: Facebook.com/angelsames15