We were lucky to catch up with Andy Elliott & Liam Nash from the Man to Man Podcast and have shared our conversation below.
Andy & Liam, thanks for taking the time to share your stories with us today We’d love to hear about a project that you’ve worked on that’s meant a lot to you.
It sounds cliche, but since starting our podcast in 2019, the most meaningful project has been able to maintain the consistent work that’s been put into the show and seeing the results grow from 0 followers and listeners to over a combined 20,000 followers on social media and 100,000 downloads. However, if we had to highlight a project in its entirety, it would be the interview aspect of the podcast and familiarizing ourselves with each guest, learning their story and profession, and connecting with them on a personal level. Some exciting interviews that we’ve had in the past include but are not limited to country music artist Mitchell Tenpenny, winner of season 15 of The Bachelorette Jed Wyatt, singer-songwriter Charlieonnafriday, the founders of the popular social media account Friday Beers, singer-songwriter Marc E Bassy, Young Hollywood’s host Joely Live, Atlanta Hawks Garrison Mathews, Barstool Sports Dani Jackel, and winner of Big Brother Season 21 Jackson Michie. A meaningful project we’re working on right now and proud of is bringing guests to the new Nashville studio that we’ve created.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
We’re two dudes in our late 20s from Nashville, Tennessee, who co-hosts the Man to Man Podcast. The show is considered a lifestyle and entertainment podcast with interviews with musicians, entertainers, professional athletes, entrepreneurs, and social media influencers. When we don’t have a guest on the show, we dive into our personal lives, talk about what it’s like trying to date in your mid-to-late twenties, recap weekend warrior activities, tell untold stories, discuss our professional careers, and bring up topics designed to relate to our listeners on a more personal level. In the first year of jump-starting our podcast, we were discovered by DASH Radio in West Hollywood and have been a part of their talk show station ever since. The radio station has given our show the platform to have real credibility behind our name when attempting to secure guests while at the same time allowing us to reach more of an audience nationwide. We believe what sets us apart from other podcasts that may have the same demographic as us is the ability to stay consistent through uploading new content every week, adapt to recent changes implemented in the social media world, understand what viewers enjoy consuming the most online, and being unapologetically ourselves.
Is there a particular goal or mission driving your creative journey?
Funny enough, we always talk about and ask ourselves these questions.
What’s the long-term goal? What about the short term? How are the relationships with our sponsors at the moment? Where do we want to be next month? In 6 months? In a year? What guest are we having on the podcast next? Should we make new merchandise? When’s the best time to drop the following merchandise line? Should we start putting paid behind some of our social assets on TikTok and Instagram? Do we have the best-quality episodes – visually speaking – on YouTube? How can we get the most engagement while increasing our community? Are we doing this right? Or could we be doing that better or differently?
We constantly analyze how we’re doing things, and we’re 99.9% positive it’s like that for any other small business or entrepreneur competing with the rest of the world. Of course, there have been thoughts of “just quitting” and “giving up,” but what would that make us? Anybody in life working toward something knows there are both good and bad days, but finding ways to push through those obstacles will only make you appreciate the journey you’re on that much more when you end up hitting those goals you wish to achieve.
Is there a particular goal or mission driving your creative journey? Absolutely. It’s to be the best.
Any insights you can share with us about how you built up your social media presence?
Having a game plan, consistency, building a community, and having the ability to adapt to change are the best advice we can give. We can’t stress this enough. Anyone trying to build a brand or personal image knows it doesn’t happen overnight.
If you’re an individual trying to promote yourself or your talent, post post post. If you’re starting, post 1-3 times daily on TikTok and Instagram. It will always be quantity over quality at first, pushing as much content as possible into the digital world. By doing that, you’ll slowly begin to understand what works and what doesn’t, what viewers like and may not care about so much, what sticks and what doesn’t, what posts perform better than others, and why you think that is. Is it because it’s more relatable to the average person or viewer? Did your content resonate with someone in a personal or emotional way? Did it connect with someone else’s story? Why or why not?
Another pointer we can give someone trying to build themself is to create a community. Whether that’s one person a day or three people a week that you connect with online, it doesn’t matter. People tend to think that views on TikTok and Instagram will convert into close followers and join your community. Although there’s a chance that could happen, you’ll have a better chance of starting from within and creating a solid core group of people who share the same interest and then building out from there.
On the other hand, if you’re a small business or brand starting fresh, have a social media plan and a plan of action before posting whatever content on your platforms. What three brand pillars do you want to highlight on your page? How much of your content will be educational? How much will it be informational? How much content do you wish to use to attract an audience or your viewers? What do you want your cadence to be? How many videos a month do you want to publish? Would you like to have a paid support plan behind specific posts? Who is your target audience? What’s your three-month goal look like? Like building yourself or your image, building and maintaining that community is critical to success. Spend 30 minutes out of your day to connect with your community, check up on them, and let them know you’re present. And to grasp and add more to your circle, engage on other posts on social media, give your thoughts, respond to people in the comments, and most importantly, don’t take everything so seriously. People like authenticity. Be relatable and show others your brand and business have a personality behind its name on a digital platform.
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