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Meet Andrew Williams

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Meet Andrew Williams

August 9, 2022
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We caught up with the brilliant and insightful Andrew Williams a few weeks ago and have shared our conversation below.

Andrew, appreciate you joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

The names for both of my companies, TRAVEL AT WILL & SPACE AT WILL, actually stem from a nickname that I earned in High School and College. A lot of times when you play sports in school, people end up calling you by your last name because that’s how the coaches identify you. Some friends and Teammates started calling me Williams, then Will and eventually Aj Will (Andrew Jr) because that was my online gamer tag. While working multiple jobs and side jobs in my early 20’s, I developed a reputation as a guy who knew people all over the city and had the ability to get you whatever you needed AT WILL. As I started formalizing TRAVEL AT WILL, I started by developing our brand identity and mission first. I wanted the focus to be about our clients and as I outlined our tenets I kept finding myself back at the “AT WILL” idiom. The phrase means “at one’s discretion or pleasure, as one desires”. Not only is it a clever name, it’s also our core philosophy and a call to action. We encourage everyone to TRAVEL AT WILL whether they book with us or not.

Andrew, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’ve been in the travel industry for over 15 years. I worked my way up from the bottom. I started out working for multiple service providers at Bush Intercontinental Airport. Eventually, I was hired by Singapore Airlines to supervise check-in and handle customer service. I then took my first trip to Singapore in 2009 for some work-related training. I extended my stay an extra week to check out the country. From then on, I fell in love with International travel. There’s something immensely rewarding about visiting a foreign country and getting the opportunity to learn about the local culture and way of life from interacting with locals. It totally changes your perspective on life and your position in the world as a whole. After a few years at the airport, I transferred to a sales and marketing role. At the end of my ten year tenure with Singapore Airlines, I was overseeing leisure sales and marketing for 13 states across the central US. I was working with dignitaries from all over Europe and Asia and deeply involved with partnerships with the Mayor’s Office and the Greater Houston Partnership.

At that time, several companies were approaching me with job offers. I decided to join NFL Superstar Larry Fitzgerald and his team at Nomad Hill as their Director of Travel Experiences. This gave me the opportunity to start designing and developing travel products in a less restrictive corporate structure. I learned a lot in a short amount of time there. Planning exclusive vacations for celebrities and other high profile clients opened up a lot of doors that most people never get access to. In the Fall of 2018, Nomad was taken over by new management and relocated to Florida. With my company buyout and some financial assistance from my childhood friend Larry Mosley, TRAVEL AT WILL was launched in September 2018. We hit the ground running and haven’t looked back. Even during the pandemic, we still able to help our travelers to get to where they need or want to be.

What do you think helped you build your reputation within your market?

I’d say that TRAVEL AT WILL’s reputation has been built upon the level of integrity and compassion that my Team and I pride ourselves on. Whether we’re dealing with clients or industry partners, we are always upfront and honest. We approach every problem from the perspective of the other side, rather than putting our bottom line first. Most importantly, we always deliver on any promise that we make.

What’s worked well for you in terms of a source for new clients?
I definitely have to thank all of our travelers for helping us to maintain a reputable reputation and helping us to reach new clientele. Most of our new clients come to us via referrals from past customers. Anyone can buy advertising but good old “word of mouth” is still the best promotion you’ll ever receive. Most people will trust the word of someone close to them over something in a commercial or social media post.

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