We’re excited to introduce you to the always interesting and insightful Andrew Solis. We hope you’ll enjoy our conversation with Andrew below.
Andrew, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
Cut Above can about from a personal decision to see what my life would look like if I drank less alcohol. As I tried things on the market they didn’t deliver on flavor, were artificial, came across as being anti alcohol, and didn’t seem to have a lot of love and passion for cocktail creation, bars and restaurants and the bartenders behind them. So, I set out to create something that really pushed the barriers of what it looked like to create a spirit alternative that worked as a 1 for 1 replacement for any cocktail but more important than that I set out to create a brand that stood for inclusion and respect for choice of the individual when it comes to what they imbibe. For us when those moments call for a no or low alcohol cocktail we want to be there with the most elevated and awarded non alcoholic spirit lineup.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Cut Above is for those that are curious what their life could look like with a little less alcohol consumption. For some that means full time abstention, and other it looks like mindful drinking. We believe everyone deserves a good cocktail in hand. So we created a line up of nonalcoholic Gin, Whiskey, Tequila, and Mezcal that are used in cocktails. We are the only brand that was also designed to be mixed with traditional spirits to create a “Cut Cocktail” that has the exact ABV you want in any given moment. We use no artificial flavors or colors and are zero or low in sugar and carbs. To date we have won over 40 awards from trade and consumers alike including produce of the year and best in class.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Our reputation was built on being honest about what nonalcoholic spirits are, what they are not, and education. We spent our early years talking to much about our product, then we pivoted to far to talking about consumer occasions, the we added or brand story (essentially a dad who wanted to be a better example for his kids). Now it’s the combination of those that help tell our story.
Can you share a story from your journey that illustrates your resilience?
We had to redesign our packaging and pivot our actual brand name. We landed in a much better spot.
Contact Info:
- Website: https://www.drinkcutabove.com
- Instagram: @drinkcutabove
- Facebook: https://www.facebook.com/cutabovespirits
- Linkedin: https://www.linkedin.com/company/drinkcutabove
- Twitter: @drinkcutabove
- Youtube: https://www.youtube.com/@drinkcutabove
Image Credits
all from us, no credits