We recently connected with Andrew Martinez and have shared our conversation below.

Andrew, thanks for joining us, excited to have you contributing your stories and insights. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

I have been running a website creation and digital marketing business since October 2017, and I have seen many trends and shifts over the years. As of 2024, everyone would agree that AI has been a huge trend in business and life. In the realm of digital marketing, it is no longer enough to get on Google’s good side to rank in the search engine results pages (SERPs) and maintain effective search engine optimization (SEO). Now that more people are turning to ChatGPT and other generative AI tools for guidance and information, generative engine optimization (GEO) has been an emerging trend. GEO refers to getting on the good side of ChatGPT and other generative AI platforms to gain visibility. While this can lead to some concerns such as declining organic traffic, I can see this as an opportunity to help current and prospective clients keep on top of this trend. I talk more about GEO in my blog post at https://powerfuldigitalsolutions.com/generative-engine-optimization-is-this-the-future-of-seo-for-small-businesses/.

Andrew, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My entrepreneurial journey began unexpectedly in 2012 when an affiliate marketing course ignited my passion for digital marketing. While learning about email marketing funnels and WordPress blog creation, I discovered a deeper fascination with website development, particularly the technical aspects of how websites function. This curiosity led me to explore various aspects of web development, ultimately focusing on WordPress (WP), the world’s leading content management system (CMS). I was drawn to WP’s unique ability to empower users to create and maintain professional websites without extensive coding knowledge.
The turning point came in 2015 when I landed my first client, a local freelance makeup artist. Despite my initial hesitation about lacking formal credentials, this experience taught me a valuable lesson: expertise is relative, and being able to help clients achieve their goals matters more than official certifications. This realization fueled my confidence, and I gradually built a steady stream of WP clients while maintaining my position as a lead security officer. By October 2017, I had grown my side hustle enough to take it full-time. Though entrepreneurship has its challenges, I’m thankful for the freedom to run a location-independent business and build my own brand.
Many entrepreneurs struggle to achieve a professional website that drives leads and revenue (especially amid the rise of AI). At Powerful Digital Solutions, we offer a range of services for both creating new websites and optimizing existing ones. With our help, clients will have an effective online presence that stands the test of time and generates leads and revenue.
My team and I specialize in creating professional WordPress websites. While some freelancers or agencies might focus on how well-versed they are in HTML, CSS, JavaScript, and/or other related programming languages, my team and I know that most clients don’t care about these technical details. Since clients are more interested in results, my team and I like to focus more on how a professional website can be an asset that helps generate revenue (rather than just another business expense) when everything is properly set up and configured. On another note, while some agencies might focus on the quantity of their client relationships to the point of treating them like numbers, my team and I focus more on the quality of our client relationships.
In addition to the many client projects I’ve completed, I’m most proud of the fact that I became a published author in November 2024. I wrote and published a book titled “From Idea to Blueprint” which teaches readers how to use AI to plan the details of their websites and create their own website blueprints. This book is for both startups and more established business owners, and it’s available for purchase on Amazon in both the Kindle ebook version and paperback version. Startups will get the guidance they need to start on their first business website while more established business owners will get guidance on starting their next website (such as in the case of expansion) or doing a brand refresh on their existing business website.
We’re all about helping clients create professional websites and optimize existing ones at Powerful Digital Solutions. For those who need a new website, we offer our book “From Idea to Blueprint,” our online course for those who want more comprehensive help with the “do it yourself” (DIY) route, our “website in a day” workshop for those who want to meet with me online or offline to build their website within a day, and our signature system – TotalPower Web Success System – which is our ultimate “done for you” (D4Y) offer for creating effective and future-proof business websites. For clients who already have a business website but need help optimizing it, we offer website performance reviews, WordPress website coaching sessions, website optimization plans, and AI chatbot creation.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

I firmly believe that leaders are readers. I have read multiple books over the years, and the number one book that really planted the seed of entrepreneurship in my mind was “Rich Dad Poor Dad” by Robert Kiyosaki. It was very eye-opening to see how the poor, middle-class, and rich all have different ways of viewing and handling money. After reading this book, I remember thinking how it would be nice if they taught these principles in school. With achieving the right mindset for entrepreneurship, just about every resource from Tony Robbins has helped me make the necessary mental shifts for success. I have also read books written by Donald Miller (such as “How to Grow Your Small Business”) and Mike Michalowicz (such as “Profit First”), and each one has helped improve my online business overall.

We’d love to hear about how you keep in touch with clients.

I followed the advice of one of my business coaches and got in the habit of sending out a monthly newsletter to current clients via email. This monthly newsletter will often contain items like new blog content, new YouTube content, new offers, internal business changes (such as if I add a new person to my virtual team), and any other updates that clients should know about. For instance, I was able to use this opportunity to let clients know about my new book “From Idea to Blueprint” available on Amazon.

Contact Info:

• Website: https://powerfuldigitalsolutions.com
• Instagram: https://www.instagram.com/powerfuldigitalsolutions/
• Facebook: https://www.facebook.com/PowerfulDigitalSolutions/
• Linkedin: https://www.linkedin.com/in/andrew-m-55903b161/
• Youtube: https://www.youtube.com/@powerfuldigitalsolutions
• Other: https://websitebpbook.com