Alright – so today we’ve got the honor of introducing you to Andrew Juarez. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Andrew, thanks for joining us today. Let’s start with the story of your mission. What should we know?

I believe in the importance of documenting life and capturing memories in time. Photographs and videos are timeless, and they have driven me to capture life from my own perspective, through my eyes. I know it’s cliché, but a photograph is really worth a thousand words.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi, I’m Andrew Juarez, a videographer and photographer based in Dallas, TX. I’ve been working in this field for about 9 years now, but my interest in photos and videos started long before that. Growing up, I was always fascinated by the photos and videos shared at family gatherings—birthday parties, holidays, and events. My passion sparked when I received a Canon T3i for my birthday, and I immediately began capturing everything I did with my friends. I quickly found myself editing these photos and videos to share with them, which led to experimenting with short films and adding fun effects, trying to recreate the action movies we loved watching as kids.
When the inevitable question of “What do you want to do when you grow up?” came up, I found myself torn. I considered programming or even troubleshooting computers, but I realized that the most joy I felt was when I was creating content with my friends. This passion led me to pursue a creative career.
In college, I landed an internship with Dyad Ventures, a creative agency with the help of my friend Travis Ragdale. This was a turning point for me—I was exposed to an entirely new world. This is also where I met my biggest inspiration, Robert Underwood IV who would help to shape me where I would eventually go. I worked on early social media videos, event recaps, promos, ads, and much more. I loved learning as much as I could, and my friends helped instill a lot of confidence in my work. I gave my best effort to every project, and that’s when I also discovered my love for travel. One of our clients at the time gave me the opportunity to travel across the country and even internationally, experiencing new cultures and meeting amazing people.
When the agency eventually dissolved, I found myself diving into freelance work. The transition was intimidating, but it was also when I started to truly learn how to manage my own career. My first big project as a freelancer came from 7-Eleven, and that was the start of a snowball effect. From there, I applied my skills in video, editing, and photography to various projects, expanding my portfolio.
Since then, I’ve had the privilege of working with some incredible clients like Virgin Hotels Group, Lumen, Southwest Airlines, Renaissance Hotels, Twin Peaks, and Smoothie King, among others. With each project, I take pride in treating it as my own while keeping the bigger goal in mind. Success, for me, has always been about understanding the target audience and staying aligned with the client’s objectives. As I plan and execute each project, I keep those goals at the forefront of my mind.
I love having the creative freedom to try new methods, experiment with fresh perspectives, and provide more value to each project. In this industry, we’re always pushing ourselves to innovate and improve upon our last work. If you keep aiming higher with each project, you’re on the right track to achieving whatever goal you set.
Above all, what I find most fulfilling is the opportunity to provide excellent customer service to every client who trusts me with their project. The pride I feel when I see a project come to life, whether on a massive scale or a more intimate level, is what drives me to continue doing what I love. It’s about using my creative skills to help others share their stories and bring their visions to life.

Can you talk to us about how you funded your business?

This is my favorite question. When most of us start out in this industry, we typically have just a phone, maybe an older DSLR, or a mirrorless camera. For me, it all began with a Canon T3i and a trusty kit lens. I started by taking portraits of people, and at the time, I worked as a server at a small burger joint in college. Every penny I made went toward saving for the next piece of gear I needed. I spent an entire summer working, serving customers, and putting every dollar I could into building my equipment and improving my craft.
My focus was always on what to acquire next—something that would help me deliver a better experience to my clients and improve my personal work. I took every project I landed and reinvested the earnings into new gear. This slow and steady process helped me gradually build up the necessary equipment for future projects. I was careful with my money, avoiding eating out, splurging on trips, or spending frivolously so I could save as much as possible.
Eventually, I had enough saved up to buy my first video camera, a Panasonic GH5. It served me well for all kinds of shoots—working with artists, traveling, creating promotional content, and doing interviews. From there, it became a snowball effect. I saved up again, slowly adding lenses, lights, mics, and other accessories to my collection. I eventually invested in a Canon 6D Mark II for photography, which helped round out my gear and supported my work for years.
But then, everything changed. My car was broken into, and all my gear was stolen. It was all stored in my backpack, and of course, nothing was insured. In an instant, I lost everything—years of hard work and savings wiped out. Instead of letting this setback defeat me, I shifted my perspective. I saw it as a new beginning. Instead of quitting, I doubled down on my hustle. I worked harder than ever, saved every penny, and rebuilt my gear from scratch.
I started with a new camera, then a new lens, a microphone, and so on. Each piece was earned and reinvested, and over time, I managed to rebuild my collection. Through this experience, I realized that my work ethic and resilience were the driving forces behind my success. I was forced to really focus on the needs of my business and prioritize what would help me move forward.
One of the most important lessons I learned through all of this is the value of buying second-hand gear. Most of my inventory has come from local sellers or through eBay/Amazon, and I can’t recommend it enough. If you’re a creative just starting out, my biggest tip is to look for used equipment. Do your due diligence, check the condition of the items, and you can save a significant amount of money without sacrificing quality. The savings can be astronomical, and most of the gear works just as well as new.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

The most rewarding part of being a creative is the freedom to express myself through various mediums. When I have an idea for a project, I can already envision the final outcome in my mind. From there, I gather the resources needed to bring that vision to life, creating something out of nothing. Watching that vision come together is incredibly fulfilling—it’s a feeling that’s hard to put into words.
However, being involved in multiple projects at once can sometimes make it easy to lose sight of the bigger picture. I try to take a step back and appreciate the journey I’ve been on, recognizing how far I’ve come and the direction I’m heading.
On the other hand, there’s the mental block that comes with sharing my work. As a creative, I’m constantly battling with doubts about whether my work is good enough to share with the world. I often replay moments in my head, thinking about how I could’ve improved something or made a better choice at a certain point. The hardest part is knowing when to stop and say, “This is it.”
At the heart of it all, creativity is a search for meaning. Every piece I create holds a deeper significance, and I’m always seeking that deeper connection within the work. The creative process is an emotional roller coaster with plenty of highs and lows, but it’s exactly this unpredictability that makes it so exciting. There’s the fun of exploring the unknown, and the thrill of creating something new.
Creativity is a deeply rooted human experience, and the best way to honor it is by acknowledging the emotional labor and vulnerability that goes into every piece of work. This is the creative process.

Contact Info:

• Website: https://www.bogetummedia.com/
• Instagram: https://www.instagram.com/bogetum/
• Youtube: https://www.youtube.com/@BOGETUM/
• Other: https://www.tiktok.com/@bogetum