We recently connected with Andrew Herbranson and have shared our conversation below.

Andrew, looking forward to hearing all of your stories today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

I am 100% self taught. I started out by watching a ton of instructional videos on YouTube and reading articles. I even bought a few books and would also spend time playing around with my camera and changing settings to see what would happen with those changes. Experience is the number one thing to learn in my opinion. Just getting out and doing it.

I would say getting out and taking more pictures and interacting with other photographers would have helped speed up the process but I started during the pandemic and that certainly caused a hinderance.

I would say that learning the basics. The trifecta of ISO, shutter, and aperture are the most essential. If you don’t understand these things then you’re going to have a hard time trying to capture any image.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a father and photographer in the Tampa Bay area and have been capturing images for almost 4 years now. I mainly do fashion and editorial photography but I do weddings and family photos as well. Portraiture is my go to though.

I got into photography by having a conversation with my brother about wanting to do something different with my life and I mentioned maybe doing photography, my brother bought me a camera for Christmas. My journey started there. It evolved into doing family photos and graduation photos. Soon after I started fine tuning my style and found that I like to do editorial and fashion. Editorial/fashion allows me to capture an image of who a person is instead of just what they look like. There’s so many beautiful ways a person can express themselves and this style is a major one in my opinion.

People usually tell me they feel at ease when working with me. This is something that I take pride in. I always try to assure people when they have stress or self doubt. I feel if a person isn’t easy to work with then you shouldn’t work with them. It doesn’t allow people to show their true selves. This is what I’m most proud of I would say.

I like to edit my photos in a very colorful and bold style. I want the image to capture your attention when you look at it. I want you to stop and think about what you’re looking at and I want it to evoke emotions in your soul. I do it for the art and the message that the person I’m capturing wants to show.

How do you keep in touch with clients and foster brand loyalty?

I reach out to a lot of my clients as if I was their friend. I ask them lots of questions as if I’d known them a long time. I try to keep in touch as much as I can. I feel this benefits myself and also the clients by them already being comfortable with me and I already know them instead of having to build a new relationship. I treat them as people and not just a customer.

What’s the most rewarding aspect of being a creative in your experience?

I would say being able to capture the essence of a person. The human soul is profoundly the most beautiful thing on the planet and I just want to be able to show that to other people.

Contact Info:

• Website: https://www.andrewjoelphoto.com/
• Instagram: https://www.instagram.com/andrewjoelphoto/
• Facebook: https://www.facebook.com/AndrewJoelPhoto